Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. Statistics show that email marketing boasts an ROI of? $42 email marketing?into Identify the Perfect Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Improved ROI: Targets the right accounts for higher conversion and revenue.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Today, we’re taking a deeper look at intent data with Justin Keller, VP of Marketing at Terminus.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Engagio

DECEMBER 28, 2020

We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021? So, without further ado, here’s the best advice for your ABM in 2021 …. Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

TrustRadius Marketing

SEPTEMBER 29, 2022

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Terminus

OCTOBER 4, 2017

To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based marketing with excellence and efficiency requires moving to a data-driven approach.

Account Based Marketing 39

Account Based Marketing Ideal Customer Profiles Marketing AI Lead Ranking 39

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts. Why Use Account-Based Marketing?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

LeanData

DECEMBER 20, 2022

As a result, sellers have poor visibility into account details and buyer intent. First, intent data tools like 6sense uncover known and anonymous buying signals for every account that visits your website, visits your competitors’ websites, or engages with your marketing platform in some way.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

Engagio

AUGUST 30, 2017

Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM). After all, you can’t go “account-based” simply by adopting a technology stack, running a campaign, or even changing just your marketing practices.

Planning 91

Planning Account Based Marketing ABM Top of Funnel 91

DemandBase

MAY 12, 2020

We’ve plodded along—often more out of a sense of duty than inspiration—creating webinars for distribution to our entire house list, webinars that don’t get past the surface of a topic, webinars that promote self-serving interests more than education and information sharing. Lean in on intent. Leverage Personas. Engagement is Queen.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). Afterall, the success of your marketing campaigns rest on your ability to understand what your audiences want to hear.

Planning 73

Planning Demand Generation Marketing Plans Research 73

NetLine

APRIL 11, 2023

more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. This last bullet on buyer-level intent data is where we’ll pick up in just a moment. The (Evolving) Relationship Between Buying Journey and Content Format Marketers promoted 30% more White Papers than eBooks in 2022.

Demand 52

Demand B2B Webinar Metrics Intent 52

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). Afterall, the success of your marketing campaigns rest on your ability to understand what your audiences want to hear.

Planning 49

Planning Demand Generation Marketing Plans Research 49

Valasys

NOVEMBER 27, 2019

Abiding by the landing page SEO checklist ensures that the marketers make their landing pages valuable for searchers. Marketers should design their landing pages based on their knowledge about their target audience.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Valasys

SEPTEMBER 27, 2019

In an era of multichannel marketing & the Internet of Things (IoT) B2B marketers need to look beyond the traditional methods to excel at the customer experience management. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Terminus

NOVEMBER 1, 2017

Orchestrating these interactions through multiple digital channels and through the people in your organization is key to the success of account-based marketing (ABM). After all, you can’t go “account-based” simply by adopting a technology stack, or running a campaign, or even just changing your marketing practices.

Interactive Marketing 27

Interactive Marketing Account Based Marketing Top of Funnel Planning 27

SalesIntel

JULY 12, 2021

Marketing teams chiefly work around product promotion, brand awareness, advertising, and similar activities to build brand awareness, educate the marketplace, and ultimately generate leads to pass to sales. There are crucial bottlenecks sales and marketing teams need to deal with when supporting the growth of their B2B company.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Leadspace

SEPTEMBER 5, 2016

The same goes for when we identify people who’ve recently been promoted. No scoring or “intent signal” is as strong as a true advocate of your product. Everyone loves a little ego stroke, so we like to identify these leads that move and send them a congratulatory note on their new position.

B2B Marketing 54

B2B Marketing Lead Ranking Lead Scoring B2B 54

Terminus

DECEMBER 15, 2017

Let’s say you’re planning a campaign to promote an event to your Tier 1 accounts in a specific region. Check out these resources. • How to Identify & Tier Your Target Accounts for ABM. • Get Data-Driven with Fit + Intent + Engagement. Intent Signals. Firmographics. 1:1 Campaigns.

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

Outbrain

AUGUST 21, 2019

6) Account-Based Marketing. Account-based marketing or key account marketing is a tactical approach wherein the marketers communicate directly and in-person with an individual prospect or customer account, oftentimes with the key decision-makers. 7) Search Marketing.

Paid Content 29

Paid Content Lead Generation Tactics Lead Ranking 29

Terminus

SEPTEMBER 24, 2019

Accelerate pipeline and conversions with ads triggered by intent and engagement signals. Increase customer retention with competitive intent ad campaigns. But with digital advertising, it’s difficult to segment out your message based on where an account is in the buying cycle without creating a lot of manual work.

Sales Management 22

Sales Management Paid Search Agency Ads Demand Generation 22

Valasys

AUGUST 30, 2019

If we consider B2B world equivalent to the tarot realm, Gen Z may be considered to be equivalent to the “Page Cards” Much like the page cards, the Gen Zers, though not fully mature & not yet entirely ready for buying decisions, represent the beginning of marketing renaissance. for help with any queries.

Paid Content 49

Paid Content Lead Ranking Lead Scoring B2B Marketing 49

Valasys

AUGUST 29, 2019

Most of the time, voice searches have carried the intent of availing local search results. So, optimizing for local SEO has multiple benefits, which the marketers need to focus on. . Furthermore, the marketers can also understand the magnitude of the urgency of the prospects while seeking for a product or service.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Inbox Insight

JANUARY 8, 2024

Reading time: 4 minutes Deciphering demand generation tools A demand generation tool is a software solution designed for purposes such as advanced targeting, automating and streamlining the processes involved in attracting and nurturing leads, and revealing where intent lies. Pricing: a f ree SEO tool with no set pricing plans as yet.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 52

Hubspot

JULY 8, 2020

Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities. In fact, you might've already heard the term as Key Account Management, Key Account Marketing, or Client-centric Marketing.

Paid Content 101

Paid Content Advertising Agencies Account Based Marketing Advertisements 101

SalesIntel

FEBRUARY 28, 2024

Regarded as one of the industry’s fastest-growing and most dependable B2B data providers, SalesIntel offers firmographic and technographic data charts and buyer intent data through its partnership with Bombora with over 12,000 online intent topics. Main Features: Marketing services may be used to develop custom lists.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

The ABM Agency

APRIL 30, 2023

Reading Time: 12 minutes As a marketing professional, understanding the nuances of account-based marketing vs. inbound marketing is crucial for developing effective strategies in the B2B SaaS sector. What is the difference between account-based marketing and traditional marketing?

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

SalesIntel

APRIL 11, 2024

Avoid excessive promotional language or attachments to keep your email short, focused, and respectful of the recipient’s time. Follow up diligently but respectfully with prospects who did not respond to your initial contact, and adjust your approach based on their engagement or feedback.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Lead Scoring 52

SalesIntel

APRIL 11, 2024

Avoid excessive promotional language or attachments to keep your email short, focused, and respectful of the recipient’s time. Follow up diligently but respectfully with prospects who did not respond to your initial contact, and adjust your approach based on their engagement or feedback.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Lead Scoring 52

SalesIntel

FEBRUARY 14, 2023

Regarded as one of the industry’s fastest-growing and most dependable B2B data providers, SalesIntel offers firmographic and technographic data charts and buyer intent data through its partnership with Bombora with over 12,000 online intent topics. Main Features: Marketing services may be used to develop custom lists.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52