Engagio

MAY 14, 2019

It’s no surprise that Account Based Marketing was, once again, a popular topic with an entire track dedicated to best practices. But before diving into our top ABM sessions, let’s spend a hot second looking at the keynote by Tony Jaros, president and Chief Product Officer at SiriusDecisions. Identify the right accounts.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

B2B Marketing Analytics

FEBRUARY 24, 2020

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive long term success, marketers now are adopting the mind-set of a CFO to establish marketing as a driver of value and revenue-driving function.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. What do these terms actually mean for a marketer and why are they becoming a top priority for all marketing organizations?

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

Engagio

DECEMBER 18, 2018

We’re thrilled to announce the release of the NEW, second edition of Engagio’s Clear and Complete Guide to Account Based Marketing ! It’s been three years since the original version was published – the definitive guide to what was then “the next big thing in B2B marketing” – but a lot has changed in that time.

Account Based Marketing 54

Account Based Marketing Multi-Touch Attribution Planning ABM 54

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Engagio

SEPTEMBER 23, 2019

What is the Account Journey? Building Blocks of Engagio’s Account Journey. Precision at the Account Level. The Ingredients of Account Journey. Sales Opportunities. Engagio’s “Starter” Account Journey. Journey Stage = MQA (Marketing Qualified Accounts). Account Journey Multi-Touch Attribution.

Sales Management 103

Sales Management Multi-Touch Attribution Lead Ranking Top of Funnel 103

Oktopost

OCTOBER 20, 2021

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge. 60% claim that marketing personalization plays a key role in improving lead quality.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Adobe Experience Cloud Blog

JANUARY 20, 2017

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. While ABM may not be new, the path to its implementation and execution certainly is. The scope of technologies that support ABM is growing, enabling organizations to scale their ABM strategy like never before.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

SmartBug Media

SEPTEMBER 7, 2020

Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. This is a huge win for performance management. MPI Dashboards Make Performance Management Easy. As with all analytics, the quality of your insights will depend on the quality of your data.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. This is exactly where most of the marketing teams end up dropping the ball.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

InsightSquared

APRIL 12, 2018

Most recently I was head of product management at a MAP startup in Boston. Like my competitors, I too struggled with building effective reporting for marketers. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

LeadsRX

MARCH 9, 2022

We’ll add to this list when we run across something new, but it should provide a good foundation for anyone new to the marketing field or to MarTech (or who just needs a refresher). Attribution. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

InsightSquared

FEBRUARY 13, 2018

It seems like every SaaS business wants to structure their sales, marketing and customer success team around a “customer journey framework” as the ultimate display of alignment. Sales and marketing have made effective use of personalization at the lead and opportunity stages. But we must. Lifecycle Nurturing.

Ideal Customer Profiles 176

Ideal Customer Profiles Multi-Touch Attribution Top of Funnel Marketing Funnels 176

SmartBug Media

DECEMBER 9, 2022

Web Traffic Analytics: Gather all your sourcing data in one easy-to-understand place. Excellent for seeing where your expanded, multichannel marketing efforts are leading. Marketing Hub Enterprise is HubSpot’s most feature-packed Marketing Hub tier. Amazing for a seamless transition to marketing to target accounts.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. To this end, video analytics are essential.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Heinz Marketing

OCTOBER 10, 2018

Over the past two months we’ve hosted dozens of B2B chief marketing officers for breakfast (including of course bacon ) to share ideas, best practices, hard lessons and priorities for the coming new fiscal and calendar year. But despite the wide variety of topics discussed, the same six focus areas come up every time.

Multi-Touch Attribution 95

Multi-Touch Attribution Account Based Marketing B2B Marketing Qualified Leads 95

Vidyard

JULY 31, 2018

Broadly, there are two types of marketing measurement strategies: The kind LinkedIn personalities evangelize and that everyone knows they should use, and the kind marketers actually have time for. Some marketers are stuck with legacy equipment, managing disorderly databases on paltry budgets.

Top of Funnel 82

Top of Funnel Multi-Touch Attribution Account Based Marketing Planning 82

Engagio

JANUARY 20, 2024

Dowling covers several key topics, including the importance of clearly articulating marketing’s value and ROI, integrating brand and demand generation efforts, building alignment by collaborating with sales pursuits, prioritizing simplicity, and focusing on supporting team members. “Everything is getting so interconnected.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! DigitalMarketer.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

OCTOBER 26, 2017

Now marketers are busy mastering it. The percentage of organizations that have integrated video viewing data–and are exploiting it–with key sales and marketing systems jumped 54 percent. Video viewing data is booming and it’s the new nitrous oxide to video marketing’s growth.

Peer-to-peer 85

Peer-to-peer Multi-Touch Attribution Video Marketing Account Based Marketing 85

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A And that is Account-Based Marketing.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A And that is Account-Based Marketing.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A And that is Account-Based Marketing.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Aberdeen

JANUARY 3, 2020

Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution. This is affecting marketers as well as the data providers who help them fill out their customer profiles. A Modern Attribution Model.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A And that is Account-Based Marketing.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Hinge Marketing

JUNE 9, 2020

This article will highlight 11 of those game plays from the playbook for leadership, marketing, business development, sales, re-packaging/pricing, delivery, and technology. Use your analytics to see where engagement potential lies. Business development/Sales. It is entitled, “Getting Back In The Game.”. Leadership.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

PathFactory

JUNE 12, 2019

It’s amazing to me that after having done dozens of these events around the country now, with almost 500 total marketing executives participating from a wide variety of industries and company sizes, I can almost predict the challenges that will come up during introductions. 6 biggest marketing challenges. Sales and marketing alignment.

Multi-Touch Attribution 45

Multi-Touch Attribution Work Management Account Based Marketing Marketing Management 45

Terminus

JANUARY 3, 2018

Today, I’m fired up to tell the world about a major step forward for our customers and all B2B marketers! Terminus has acquired BrightFunnel , the pioneer in B2B marketing analytics and attribution. This combination ties together marketing execution with measurement. We call it our #OneTeam ABM transformation.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

Valasys

JULY 1, 2021

According to EmailMonday, 51% of companies are currently using marketing automation, and more than half of B2B companies are planning to B2B marketing automation solutions. According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

InsightSquared

JULY 1, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Valasys

JANUARY 17, 2020

Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Aberdeen

JANUARY 3, 2020

Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution. This is affecting marketers as well as the data providers who help them fill out their customer profiles. A Modern Attribution Model.

Intent Data 16

Intent Data Privacy Intent Multi-Touch Attribution 16

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Outgrow

OCTOBER 18, 2022

About our guest: Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company’s inbound and outbound marketing strategies. Eric has a solid background in building marketing strategies for IT and sales enablement industries, working in companies like KiteDesk, Pipeliner CRM, and Nimble. The Big Questions!

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

Full Circle Insights

JANUARY 19, 2024

Your Salesforce Funnel Attribution Model is Broken: 5 Reasons Why Salesforce funnel attribution is a marketers roadmap to understand what works and what doesn’t in their campaigns, making it absolutely vital to planning. The benefits of a comprehensive marketing attribution strategy are undeniable.

Marketing Attribution 52

Marketing Attribution Lead Ranking Top of Funnel Multi-Touch Attribution 52

Valasys

SEPTEMBER 10, 2019

Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation. Having a strong brand resonance sets the pace up for improved sales revenue. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM).

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40