KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . From the Gartner Report: Content creation accounted for 9.3%

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

PureB2B

APRIL 25, 2019

Staying on top of sales and marketing trends like these can help you gain a new perspective on your strategies and even help you initiate a campaign or channel pivot. If you liked those stats, how about these? The post 30 Sales and Marketing Stats to Know appeared first on DemandScience. Read on and enjoy! B2B Buying Process.

Stats 62

Stats Top of Funnel Advertising Agencies Marketing Qualified Leads 62

Inbox Insight

APRIL 19, 2021

As ABM is aligned to sales effort, having a restrictive TAL can limit the Sales ability to pursue the accounts that really matter to your business. However, as our previous stats showed, over half our surveyed senior B2B marketers struggle with obtaining the right data to support their ICPs. If you are one of the 38.5% Final thought.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Webbiquity

MARCH 1, 2022

Per the report, “The average number of known visitors per account grew by thanks to increased focus on ABM.” Here are key stats about four of the most popular types of B2B content, from the report: White papers account for 6.2% Vendor content is attracting more visitors per account. Conclusion.

Research 352

Research B2B Marketing Marketing Automation Services Top of Funnel 352

Terminus

NOVEMBER 7, 2019

Common ABM activities that improve performance include personalized content, account-based ads, and dinners and events. Terminus recently partnered with Campaign Stars and Canam Research to compile some actionable ABM stats to boost your marketing and sales performance. ABM stats on sales and marketing alignment.

Account Based Marketing 29

Account Based Marketing Stats ABM Research 29

Adobe Experience Cloud Blog

APRIL 14, 2017

ABM Hits the Right Notes. Just take a look at these industry stats: The buyer’s journey is 1.5x shorter with ABM. 97% of marketers surveyed said ABM produced their highest ROI. For those just embarking on their ABM journey, your team will shape the change management necessary to make your ABM campaigns successful.

Account Based Marketing 109

Account Based Marketing ABM Allocation Cross-Selling 109

Jifflenow

AUGUST 29, 2022

Account-based marketing (ABM) tops our list of this year’s most impactful pipeline-generating event trends. According to a recent ITSMA study , 72% of companies agree that ABM delivers higher ROI than any other type of marketing. Account Based Marketing (ABM) is a strategy––not a tool––to land and expand targeted accounts.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Inbox Insight

AUGUST 15, 2022

Understanding the key Account-Based Marketing (ABM) metrics to report on ensures B2B marketers are able to truly gauge performance and make informed decisions with the ability to accelerate their B2B sales pipeline. How can ABM velocity and penetration contribute to B2B Sales Acceleration? Start by Defining Your ABM Goals….

B2B Sales 98

B2B Sales Account Based Marketing Lead Ranking B2B Marketing 98

PureB2B

APRIL 25, 2019

Staying on top of sales and marketing trends like these can help you gain a new perspective on your own strategies and even help you initiate a campaign or channel pivot. If you liked those stats, how about these? The post 30 Sales and Marketing Stats You Need to Know for 2019 appeared first on PureB2B. Read on and enjoy!

Stats 48

Stats Top of Funnel Marketing Qualified Leads Lead Ranking 48

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 214

Paid Content Stats Marketing Budget Webinar Metrics 214

PathFactory

MARCH 21, 2024

From when to re-target with relevant information to simply when to leave a visitor alone, they uncover the themes and trends in the buying journey and how to better understand the behavior of the buyers and buying groups visiting your content. This isn’t a new stat, but it reminds us that buyers are in control.

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

Leadspace

DECEMBER 5, 2016

Don’t get me wrong – ABM is very effective. The stats all back up that assertion. A recent study by TOPO for the ABM Leadership Alliance, for example, found that “companies that have implemented ABM have seen a substantial lift in average contract value of 171%(!) Account-based marketing. Be prepared.

Account Based Marketing 72

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 72

Salesforce Marketing Cloud

FEBRUARY 26, 2019

For the last five years, Evergage has conducted an annual study in conjunction with Researchscape International to examine organizations’ perceptions, usage levels and future plans around personalization.

Organization 60

Organization Stats Personalization Trends 60

Rollworks

MAY 21, 2018

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. ABM and ROI. ABM outperforms your other marketing channels. ABM brings a higher ROI. ABM and Revenue. ABM and Leads. ABM and Other Results.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Inbox Insight

JUNE 14, 2021

These stats alone reveal a clear emphasis on the importance of AI for digital marketers going forward, while highlighting the disadvantaged position of those currently not utilizing it. Computational analysis and mining can reveal key trends, patterns, and information for machine learning.

Marketing AI 145

Marketing AI Account Based Marketing Work Management Marketing Management 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. . You should also have access to predictive analysis that can forecast future trends from your existing data. . What does the future of marketing look like?

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Content4Demand

OCTOBER 8, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. The three-day recap last month celebrated B2B marketers ’ successes in content marketing, account-based marketing (ABM), revenue operations (RevOps) and channel marketing. B2BMX Is Back! Marketing By the Numbers.

Peer-to-peer 52

Peer-to-peer Account Based Marketing Intent Data Content 52

ClickZ

MAY 2, 2020

Whereas, 22% of people continued to feel empathetic (the only stat that has remained constant). Here are some key stats: Businesses sent our more mobile app push notifications (16%) and web notifications (36%). Global inflation trends. On the bright side, feelings of calm and optimism have grown . Hungry for more insights?

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

SnapApp

MAY 5, 2016

New Enterprise Content Marketing Stats to Inform Your B2B Marketing. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. Why You Should Integrate ABM and Content Marketing. Content loading.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). What shared characteristics can be used to govern target audience segment criteria (TAL, ABM lists…etc)? CoSchedule ).

Planning 73

Planning Demand Generation Marketing Plans Research 73

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. 50 B2B Marketing Stats That Could Shake Up Your Marketing Strategy.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Terminus

JULY 22, 2020

Here are just a few stats to show you the results Terminus customers are seeing! ABM Dashboards for Your Whole Team. In the July release we’ve enhanced our ABM Scorecards with trending and out of the box dashboard tiles. You can’t win if you don’t keep score. It’s never been easier to set up dashboards. There’s more?

Demand Generation 26

Demand Generation Account Based Marketing ABM Multi-Channel 26

Content4Demand

FEBRUARY 7, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. You’ll find lots of tips, stats and best practices along the way. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.

Marketing Budget 50

Marketing Budget Content Marketing Budget Creation Advertising Agencies 50

Adobe Experience Cloud Blog

AUGUST 19, 2016

Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark: 1. While it’s not a new concept, one of the hottest trends in B2B marketing this year is account-based marketing (ABM). This all comes down to the math and two key stats.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). What shared characteristics can be used to govern target audience segment criteria (TAL, ABM lists…etc)? CoSchedule ).

Planning 49

Planning Demand Generation Marketing Plans Research 49

NetLine

APRIL 11, 2023

Learn More About 2023 B2B Content Marketing Trends Early returns from the data we’re tracking for our 2024 consumption report show that interest and demand from B2B professionals is only growing. We promise you that there are insights and stats within this report that will change how you market in 2023. It’s an important detail.

Demand 52

Demand B2B Webinar Metrics Intent 52

Strategic-IC

NOVEMBER 10, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing trends this year. The 2020 State of ABM Report shows 94.2% of respondents now have an active ABM programme (up from 77% in 2019) with mature ABM programmes now accounting for 79% of all sales opportunities (vs. ABM delivers ROI.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Strategic-IC

DECEMBER 7, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing trends this year. The 2020 State of ABM Report shows 94.2% of respondents now have an active ABM programme (up from 77% in 2019) with mature ABM programmes now accounting for 79% of all sales opportunities (vs. ABM delivers ROI.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

QuanticMind

JUNE 13, 2016

If you’re a B2B marketer like me, you’d have to be living under a rock not to know about the buzz around account-based marketing (ABM). Peter Isaacson, CMO of Demandbase, made the case for ABM in his session titled “Avoiding the Marketing Trend #Fail – How to Future-Proof Your Strategy with Account-Based Marketing.”

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

PureB2B

MAY 30, 2022

Unless you’ve been planning your marketing strategy under a rock for the last couple of years, you’ve probably encountered the term “account-based marketing”, or ABM. We’ve put together a comprehensive ABM guide , to give you a solid foundation in understanding, using and succeeding with account-based marketing. What is ABM?

Account Based Marketing 62

Account Based Marketing ABM Work Management Cross-Selling 62

Adobe Experience Cloud Blog

JULY 13, 2017

In this blog, I’ll highlight 5 marketing trends that marketers are using technology to address and succeed—many of which are covered in our latest product release. You’ve probably heard stats thrown around about how often someone checks their mobile device, or how many mobile devices (phone, tablet, smart watch, etc.)

Marketing AI 134

Marketing AI Work Management Marketing Management Trends 134

EveryoneSocial

AUGUST 24, 2020

We got you covered on some simple stats, data, and justifications. Terminus (ABM, Display Ads). If you get 500 employees advocating and sharing, that’s an additional 500,000 worth of authentic reach on whatever recurring basis people are sharing. Related : Just learning more about employee advocacy? Don’t worry!

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Engagio

NOVEMBER 7, 2019

You can’t just tell your reps about ABM once. You must continue to follow up with your team multiple times and built momentum until ABM becomes second nature to them. Sandra constantly talks with customers, and when they implement these tactics, ABM spreads like wildfire. 3) Create success decks to share wins and evangelize ABM.

Account Based Marketing 59

Account Based Marketing ABM Sales Management Organization 59

KoMarketing Associates

JANUARY 18, 2018

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. While encouraging in some respects, this stat means more than half of marketers are behind the curve when it comes to optimizing for mobile. Content Marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Top Rank Marketing

OCTOBER 5, 2023

Kris: My goal for the conversation was really talk about a lot of the changing trends we’re seeing, and one of them is the heightened focus on your customer, especially over the last year and a half where times have been difficult, with headwinds from the macroeconomic situation. I think that’s table stakes.

B2B Marketing 100

B2B Marketing B2B Ideal Customer Profiles Work Management 100

Terminus

APRIL 28, 2021

We’ve compiled 10 stats about the state of modern go-to-market teams (marketing, sales, customer success) that will let you gauge where your organization falls in the trends, and can help you plot your future. percent — of organizations said they have some sort of ABM program in 2020, up from just 23 percent (!!!)

Stats 40

Stats Account Based Marketing ABM Planning 40

SalesIntel

FEBRUARY 20, 2023

They have reported these numbers, and I was shocked to see some of the stats here. ” This is just designed to give a really high-level overview of the Bombora approach versus what is more commonly natively available in the broader ABM and some of the other sales intelligent platforms, which is sourced from Bidstream.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52