Zoominfo

JULY 24, 2019

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ). Get a Demo

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

MAY 21, 2020

Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Like many B2B companies, ZoomInfo has such a wide total addressable market. As it happened, ZoomInfo also went through an acquisition over the summer—a great mutual connection opportunity.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Account-Based Marketing (ABM): This is when marketing activities are carried out based on trying to win specific accounts. Bottom of the Funnel (BOFU) tactics.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Utilize Social Media – General Electric Visual storytelling can make highly-technical ideas appear more human and relatable—and there’s no better example than General Electric’s social media storytelling. Keep reading!

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Social Media Social media is especially important for upper-funnel marketing, building brand awareness, and creating community.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. ABM is about finding a repeatable story.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo had long struggled with warm MQLs. Get a Demo 2. Yes, calling them.)

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. It can then be shared widely across different channels such as email and social media.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Zoominfo

JULY 3, 2020

This is particularly useful when it comes to account-based marketing (ABM). Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011 How to use firmographic data As with most kinds of data, firmographic data can be used to build personalized content strategies. Direct conversions 2.

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

DealSignal

MARCH 2, 2024

Multistep campaign: email/phone / social media 5. And for those in account-based marketing (ABM), intent data can offer essential insights into their contacts’ interests and online behavior. Intent Data Use Cases 1. Defining your ideal customer profile and optimizing targeting 2. Retargeting and remarketing 3. Email campaigns 4.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

The ABM Agency

APRIL 15, 2021

Website visits at competitor sites, webinar attendance, downloads, product reviews, social media interactions, and online subscriptions to publications in your industry or sector are fair game for third-party intent data insights. How Bombora Works within an ABM Campaign. In fact, third-party intent data and ABM go hand-in-hand.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

Engagio

APRIL 18, 2018

Desk research – manually scraping or compiling contacts from sources such as LinkedIn, media or event websites, industry forums, and social media channels. Purchased contact data– buying laser-focused lists from reputable data providers such as ZoomInfo, Dun & Bradstreet, LeadGenius, etc. on is a viable option.

Account Based Marketing 54

Account Based Marketing ABM Contacts Reachforce 54

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! ZoomInfo MarketingOS Finally, ABM with data you can trust. Why was the social media marketer out of office? What is a social media marketer’s favorite snack?

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

SalesIntel

DECEMBER 6, 2023

Notable sales prospecting tools in the market comprise: LinkedIn Sales Navigator SalesInte RevDrive (Free Linked email extractor) Bambora ZoomInfo UpLead RocketReach Lusha Leadfeeder Apollo.io Additionally, you can integrate your website, social media, telephone calls, chat, emails, and various marketing materials into the CRM.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. Social media?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

LeanData

MARCH 9, 2021

You’re either considering ABM strategies or looking to refine your existing ABM go-to-market (GTM) motions. Standardized, one-size-fits-all marketing strategies are becoming obsolete, and in the B2B space, businesses are adopting account-based marketing (ABM) strategies like never before. Creating a scalable ABM strategy.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Analytics Tools Paid Content 52

Heinz Marketing

SEPTEMBER 30, 2022

Think social media—paid and organic, Vidyard for interactive video creation, direct mail solutions like Sendoso or PFL, YouTube, Email Marketing, etc. Examples here are tools that help you search for contacts, build, or append your database like ZoomInfo, LinkedIn Sales Navigator, LeadIQ, or Dun & Bradstreet. Identification.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Planning Marketing Automation Services 120

DealSignal

DECEMBER 9, 2022

And for those in account-based marketing (ABM), intent data can offer essential insights into their contacts’ interests and online behavior. Multistep campaign: Email / Phone / Social media. Converting an account is not a guarantee, even if you with efficient targeting via your ABM campaign. and address them swiftly.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

SalesIntel

MARCH 1, 2024

Lusha then scours the web to locate contact information, including email addresses, phone numbers, and social media profiles. While its pricing plans are not publicly available, ZoomInfo is known to be a more expensive option compared to its competitors. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

SalesIntel

AUGUST 2, 2023

While its pricing plans are not publicly available, ZoomInfo is known to be a more expensive option compared to its competitors. The platform provides search filters, intent data, data enrichment, technology tracking, and account-based marketing (ABM) capabilities. Seamless integration with major CRM platforms is another advantage.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Outreach 40

Zoominfo

JULY 25, 2019

ZoomInfo MarketingOS Finally, ABM with data you can trust. AI can also quickly determine the sentiment of social media posts or customer reviews and bring them to your attention. If you’re looking to gather more information about your prospects and customers, ZoomInfo can help. Get a Demo 3. AI can help.

Marketing AI 100

Marketing AI Marketing Websites Zoominfo Lead Ranking 100

Zoominfo

AUGUST 20, 2019

ZoomInfo MarketingOS Finally, ABM with data you can trust. Which business leaders do you like following on social media? Or, contact our sales team today to learn how ZoomInfo uses B2B contact data to drastically scale marketing success. What do you love most about your customers? What makes them stand out?

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100

ClearVoice

APRIL 30, 2020

Available features : The platform provides the necessary features and functionalities that should be in every marketer’s toolbox, including data analytics and reporting, social media, email marketing, lead flows, landing pages, and more. Cost : Pricing isn’t readily available for ZoomInfo, however, they do offer a free version.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Metadata

JANUARY 27, 2022

Do all B2B companies need to run an ABM program? Because, if we’re being honest, whether or not ABM works depends on a lot. ABM programs are fantastic for…”, you might have run into that LinkedIn echo chamber I mentioned above. Yes, they should know how to run an ABM campaign. It depends on…”. It depends on your ICP.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Terminus

AUGUST 24, 2018

For most organizations, ABM means figuring out how to get a bigger footprint in a bigger company. He sent highly personalized emails, developed targeted SalesLoft cadences, recorded personalized video messages with Vidyard , send LinkedIn messages, and used ZoomInfo to uncover contact information and direct phone numbers. Conclusion.

Account Based Marketing 30

Account Based Marketing Enterprise Management ABM Paid Search Agency 30

Zoominfo

MAY 21, 2020

When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

SmartBug Media

NOVEMBER 21, 2022

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technology solutions you can use to execute effectively. 70 ABM Technologies.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

DealSignal

NOVEMBER 9, 2022

This data can include basic contact information such as your leads’ email addresses, phone numbers, and social media handles, or more detailed firmographic and demographic data that will allow you to paint a more accurate picture of your lead. The process of collecting and verifying lead information is called lead enrichment.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

Engagio

APRIL 23, 2018

While they have always been important, Account Based Marketing (ABM) and Account Based Sales Development (ABSD) have further raised their stature. That’s because the premise of ABM and ABSD is entirely different from inbound marketing. That’s because the premise of ABM and ABSD is entirely different from inbound marketing.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Outgrow

FEBRUARY 4, 2022

Running ads on your desired social media platforms might just have gotten easier. Zoominfo is an all-in-one insights software that gives you access to information and intent data on your target audience. Demandbase specializes in ABM – account-based marketing strategies and GTM- Got-to market strategies. Demandbase.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Top Rank Marketing

AUGUST 30, 2023

Michelle Blondin has taken a new position as Director, Demand Generation, at Zoominfo. Demand, ABM and customer marketing teams using a lifecycle revenue marketing (LRM) approach can achieve growth and deliver connected experiences.” Also, always be kind.” But how does this affect the customer experience?

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Valasys

APRIL 3, 2023

The growing importance of Account-Based Marketing (ABM) and Customer Data Platforms (CDPs) is also likely to drive the demand for intent data, as these technologies rely on real-time data insights to enable effective targeting and engagement. To forecast buyers’ intentions, other tools employ predictive analytics.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technologies you can use to execute effectively. 61 ABM Technologies. Flip the Funnel.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Strategic-IC

SEPTEMBER 23, 2020

"With ABM always lead with Strategy. Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. With marketing and sales under enormous pressure to deliver (and demonstrate) results, ABM offers zero-waste marketing with 91% of companies using ABM reporting an increase in average deal size.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Only B2B

SEPTEMBER 24, 2020

Account-based marketing (ABM) is transfiguring the B2B marketing and sales sphere because of its efficacy in outstretching high-value target accounts — but it’s not a very easy strategy to juggle upon. ABM has many fragments that need to be combined and synchronized to bring success to the business or organization.

Account Based Marketing 150

Account Based Marketing ABM Campaigns Ad Building 150

Customer Experience Matrix

AUGUST 18, 2016

This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. But if nothing else, the report helped to clarify my own thinking about ABM technologies.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120