Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. The reason? Get a Demo 2.

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Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. As importantly, intent data can pinpoint signals in a buyer’s journey that lets you know what their next step might be, helping you target them with personalized, contextual messaging. Reading Time: 4 minutes. What Does Bombora Do?

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Bombora Intent Data Marketing Automation Services Intent 98

Zoominfo

JANUARY 26, 2021

At ZoomInfo, we’re always working to enable you to be the best. G2dotcom [link] pic.twitter.com/1FEAc6jlUP — ZoomInfo (@ZoomInfo) September 25, 2020. The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM). ABM For Targeted Outreach.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

JANUARY 11, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. Use Intent Signals When a buyer has a pain point, they typically do some preliminary research on how they can fix it.

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Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

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Intent Signal Zoominfo Intent Bombora 40

NetLine

OCTOBER 30, 2023

That’s where intent data comes into play—more specifically, buyer-level intent data. Strong intent signals that identify quality targets and generative AI that personalizes outreach will change the way you reach and convert customers.” How to Escape Actions speak louder than ICPs. Here’s what Jill Brock, Sr.

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Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

LeanData

APRIL 13, 2023

Today’s successful tech companies are taking a hybrid approach — collecting buying signals traditionally associated with inbound sales and acting on those signals with outbound plays, nurturing prospective customers until they raise their hand for a demo. This data also helps Expedient know which product the visitor was searching for.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SalesIntel

MARCH 1, 2024

While its pricing plans are not publicly available, ZoomInfo is known to be a more expensive option compared to its competitors. This platform caters to sales, marketing, and recruiting teams, providing access to B2B contacts, cell phone numbers, emails, direct dials, and buyer intent data.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

SalesIntel

AUGUST 2, 2023

While its pricing plans are not publicly available, ZoomInfo is known to be a more expensive option compared to its competitors. This platform caters to sales, marketing, and recruiting teams, providing access to B2B contacts, cell phone numbers, emails, direct dials, and buyer intent data.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Outreach 40

Zoominfo

JANUARY 26, 2021

Here’s why: More valuable accounts Increased monthly recurring revenue (MRR) Boosted brand equity How to Generate Enterprise Leads The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM ). Below are a few best-practice tips and tricks for elevating lead generation efforts: 1.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Zoominfo

NOVEMBER 6, 2023

When we decided to launch our ABM platform just under two years ago, we heard that buyers were frequently frustrated with existing ABM offerings, feeling they over-promised and under-delivered. It also limited the scalability of ABM efforts. What’s the difference?

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Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. A sales intelligence tool that primarily offers email lists and contact data is not truly a ZoomInfo alternative.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

DealSignal

JULY 17, 2023

Rather than building never-ending-lists of infrequently verified data, B2B businesses should focus of B2B data tailored to the core drivers of a business and the buying intent of their customers to supercharge their revenue stream. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

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B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

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Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

Heinz Marketing

AUGUST 30, 2021

I think ABM is now kind of in that same kind of weird place. The pattern that started to form was primarily most of the opportunities created had what’s called a signal attached to it. And the signals came in three categories. Let’s give the sales team, LinkedIn sales navigator, ZoomInfo, intent signals.”

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

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Intent Data Intent Lead Ranking Marketing Websites 130

SalesIntel

JUNE 23, 2023

Two different approaches to B2B data emerged – those of DiscoverOrg and ZoomInfo. ZoomInfo, on the other hand, focused on volume and a pay-per-credit model. ZoomInfo, on the other hand, focused on volume and a pay-per-credit model. In February 2019, DiscoverOrg decided to acquire ZoomInfo.

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CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Zoominfo

MAY 5, 2021

As time passed, segmenting got more sophisticated,” explains Jim Donovan, vice president of emerging markets at ZoomInfo. One of the ways we balance granularity at ZoomInfo is by pure audience size. Trend #2: Leveraging real-time intent data. Historically for intent signals, most of the data usually came at a one week delay.

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Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. ZoomInfo – Has diversity of integrations and strong data appending functionality to existing leads. New Customers: Using “Search” as Buyer Intent Signal.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Zoominfo

MAY 5, 2021

As time passed, segmenting got more sophisticated,” explains Jim Donovan, vice president of emerging markets at ZoomInfo. One of the ways we balance granularity at ZoomInfo is by pure audience size. ZoomInfo MarketingOS Finally, ABM with data you can trust. But Donovan cautions against getting too granular.

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Segmentation Lead Ranking Marketing Qualified Leads Trends 130

Zoominfo

MAY 11, 2021

At ZoomInfo, we prove that this works. ZoomInfo MarketingOS Finally, ABM with data you can trust. Trick #3: Use intent data to serve relevant content Your content will have a greater impact if it aligns with your audience’s pain points. That’s where intent data comes in. This information is not black or white.

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Top of Funnel ROI Paid Search Agency Ads 130

Zoominfo

MARCH 15, 2023

These same topics are also an important source of intent signals. ZoomInfo MarketingOS Finally, ABM with data you can trust. This information can be particularly useful to software companies (either competitors or adjacent technologies) or those providing services on top of those tools and platforms. What they are doing.

Efficiency 130

Efficiency Top of Funnel Budget Programs CMO 130

SalesIntel

JUNE 16, 2023

Main features: Over 20 million companies are available Proprietary and accurate company technographic data that you can export to your own database Unlimited data access Data on Buying Intent including over 12,000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information.

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Comparison Pricing Price Ideal Customer Profiles 52

SalesIntel

AUGUST 16, 2021

SalesIntel lets you identify and reach millions of decision-makers by providing technographic, firmographic, and buying intent data. The filters help you to target companies according to the technologies they use, company size, location, their buying intent signals, and more. Compare ZoomInfo with SalesIntel.

Sales Management 52

Sales Management Top of Funnel Bombora InsideView 52

BenchmarkONE

JANUARY 25, 2023

Firmographic data allows you to personalize your website visitors’ experiences in real-time and alerts your sales team when one of their accounts shows intent. Key Features: Sales activation Sales engagement Lead-to-account matching Account scoring Intent data Tools to Find Contact Details 9.

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Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

The ABM Agency

APRIL 30, 2023

Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging. In this blog post, we will delve deeper into the world of ABM by discussing its benefits such as higher ROI and improved customer relationships. Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

The ABM Agency

APRIL 30, 2023

In this blog post, we’ll examine how combining ABM and inbound marketing can create powerful results, as well as the data-driven tools needed to implement them effectively. In this section, we will explore the key components of an ABM strategy and discuss its benefits.

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Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52