Zoominfo

JUNE 5, 2020

With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?” After all, ZoomInfo’s products on Intent and visitor identification ( WebSights ) rely heavily on our ability to identify which IP traffic reflects which company’s consumption.

Zoominfo 147

Zoominfo Work Management Paid Search Agency Companies 147

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. ZoomInfo MarketingOS Finally, ABM with data you can trust. We recently went through this process at ZoomInfo when Law came on board as the new CMO. Get a Demo 3.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

The Point

AUGUST 25, 2020

Not every Account-Based Marketing (ABM) strategy starts from the same place. Just us every journey starts with the first step, however, it’s generally a good idea in ABM planning to first conduct an honest assessment of where you are, what you need, and who does what. 12 Questions – A Checklist for #ABM Readiness Click To Tweet.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Webbiquity

JUNE 20, 2017

Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer. Intent data : Data that reveals the buying behaviors of your best customers.

Account Based Marketing 230

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 230

SmartBug Media

APRIL 4, 2022

Keep reading to learn about the top intent data providers and how you can use them to land high-quality leads. What Is Intent Data? If you’re unfamiliar with intent data , you’ll soon realize how critical it can be to growing your marketing efforts and sales pipeline. Why Is Intent Data Important for Marketers?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Heinz Marketing

NOVEMBER 26, 2021

Welcome to part II of How to do ABM Without an ABM Tool! Getting an ABM platform is the best way to ensure ABM is successful and sustainable, but if doing so isn’t in option, managing these tools in an intentional, coordinated way is the next best thing. So how exactly do a CRM and a MAP enable ABM at scale?

Account Based Marketing 117

Account Based Marketing ABM Sales Management Budget Programs 117

Full Circle Insights

SEPTEMBER 12, 2022

A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Download eBook. That’s because it works.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Coming Soon: From the moment someone starts a conversation on your website ZoomInfo Chat will help you to have conversations with context.

Zoominfo 100

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ).

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Planning ABM 130

Zoominfo

MAY 16, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

6sense

DECEMBER 10, 2021

This is where intent driven sales prospecting comes into the picture. How do intent driven prospecting tools help? Intent drive sales prospecting tools are third party tools that help in knowing: What is being searched? When the search goes beyond the normal noise – what indicates the intent to actually purchase.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data? Intent Data Use Cases.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. As importantly, intent data can pinpoint signals in a buyer’s journey that lets you know what their next step might be, helping you target them with personalized, contextual messaging. With Bidstream data, the intent is usually measured with keyword context.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Then there’s intent data. Have they purchased it before?

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. The reason? Get a Demo 2.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. ABM has a lot of moving parts that need to move as a synchronized whole to bring success to your organization. What is Account Mapping?

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Zoominfo

MARCH 6, 2021

For behavioral segmentation, intent data plays a significant role in understanding lead behaviors. link] — ZoomInfo (@ZoomInfo) January 27, 2021. Speaking of customers who create the most value for your business, where are you segmenting your account-based marketing (ABM) data? Behavioral Segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

JANUARY 26, 2021

At ZoomInfo, we’re always working to enable you to be the best. G2dotcom [link] pic.twitter.com/1FEAc6jlUP — ZoomInfo (@ZoomInfo) September 25, 2020. The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM). ABM For Targeted Outreach.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. One factor is intent. It’s your job to make sure you’re spending that money wisely.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. SEO and Keyword Research : Coupled with intent and behavioral data, you can begin to incorporate the specific keywords and phrases your ideal clients are searching for into published content.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it. Part 1: Build a Budget.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JULY 3, 2020

Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. This is particularly useful when it comes to account based marketing (ABM). Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you interact with your prospects. What Is Intent Data? What Are Some Examples of Intent Data? First-Party Intent Data.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Zoominfo

JUNE 14, 2022

Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo had long struggled with warm MQLs. Get a Demo 2. Yes, calling them.)

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

MARCH 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Behavioral Segmentation For behavioral segmentation, intent data plays a significant role in understanding lead behaviors. link] — ZoomInfo (@ZoomInfo) January 27, 2021 Why Is Customer Segmentation Analysis Important? And that starts with clean data.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Zoominfo

MARCH 9, 2021

Clear journey mapping helps to reduce the number of steps between a buyer having the intent to purchase and becoming aware of your product or service. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. This includes activity like high-value web visits (e.g.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SmartBug Media

MAY 10, 2022

Seventy-five percent of those polled also noted that account-based marketing (ABM) had improved upsell and cross-sell opportunities via account-specific insights. Retaining customers should never be an afterthought, so how can you use ABM on your existing customer base to retain and grow it? Addressing low customer engagement.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

NOVEMBER 29, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Intent lift. Run two variations of a campaign — one with intent data layered in and one without. Compare how the two perform. Account penetration percentage.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Zoominfo

JANUARY 11, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. Use Intent Signals When a buyer has a pain point, they typically do some preliminary research on how they can fix it.

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Clear journey mapping helps to reduce the number of steps between a buyer having the intent to purchase and becoming aware of your product or service. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Tools may include intent data, personalization, and chatbots. Get a Demo 2. Think buying signals, engagement, and account-based marketing.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Dig Deeper with Intent Data What if you could know more about the person filling out the form? That’s where intent data comes in. Intent data also plays a critical role in personalizing the lead’s experience with your content.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 130