Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. What is intent data? Intent data is information collected about a person’s behaviour online.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Inbox Insight

DECEMBER 16, 2020

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. Here are the 5 types of intent data that you need to be focusing on if you want your campaigns to bring back greater results. Search intent. Browsing intent. What is it?

Intent Data 98

Intent Data Demand Generation Agencies Demand Generation Intent 98

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Account Based Marketing 136

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 136

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

Strategic-IC

FEBRUARY 6, 2023

ABM succeeds or fails by the accounts that you choose to target. Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. In a world where marketers are fishing with a net, ABM allows you to fish with a spear.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

Purchase Intent 60

Purchase Intent Top of Funnel Purchase Intent 60

Only B2B

JANUARY 18, 2024

ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. If you want to implement ABM in your business, follow these 7 tactics to craft around your strategy. Here, it’s important to understand the distinction between Account-Based Marketing (ABM) and demand generation.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

The Point

JUNE 20, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. It’s also true, however, to say that, as a full-blown strategic initiative, ABM can be a major undertaking and a significant investment in time, effort, and technology.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

Inbox Insight

APRIL 19, 2021

As ABM is aligned to sales effort, having a restrictive TAL can limit the Sales ability to pursue the accounts that really matter to your business. Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market? If you are one of the 38.5%

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

PureB2B

MAY 30, 2022

The value of account-based marketing (ABM) has often been quantified in terms of its impact on revenue generation. A report from MRP Prelytix , in fact, found that 84% of companies that use ABM have reported positive revenue gains. The CX Benefits of ABM. More Precise Targeting.

Account Based Marketing 62

Account Based Marketing ABM Work Management Touchpoints 62

LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Plus, average spending on ABM investments have climbed to over 27 percent of annual marketing budgets.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Zoominfo

MARCH 6, 2021

For behavioral segmentation, intent data plays a significant role in understanding lead behaviors. Speaking of customers who create the most value for your business, where are you segmenting your account-based marketing (ABM) data? Behavioral Segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. If you take one thing away, let it be this: Invest in good data , and the rest will fall into place.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. ABM focuses on engaging specific high-value accounts rather than a broader audience. Personalized Messaging and Content: ABM thrives on personalized communication.

Account Based Marketing 77

Account Based Marketing Tactics B2B Marketing Multi-Channel 77

DemandBase

MARCH 5, 2019

It’s year two of your ABM effort, and after several solid pilots – the leadership has recognized your success. You’re ready for ABM 2.0. ABM tech investments can be broken into four (unofficial) categories: target account data, omnichannel swarm, marketing and sales orchestration, and account-level measurement.

Account Based Marketing 106

Account Based Marketing ABM Advertising Agencies DemandBase 106

6sense

DECEMBER 17, 2021

Industry-leading account engagement platforms (like 6sense) continuously identify and analyze buyer-intent data in ways that can demystify the sales process. These solutions instruct sellers on how to best engage buyers through digital marketing and direct sales touchpoints. . ABM eliminates guesswork.

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

SalesIntel

JANUARY 12, 2023

Actionable data can be a decision-maker’s mobile number allowing sales to call the same day a decision-maker clicked on several sent email links. Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Zoominfo

APRIL 12, 2021

Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey. . When those MQLs go to sales, reps will know which content drove leads further down the funnel, helping them guide the conversation toward a deal.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Circle Studio

NOVEMBER 24, 2020

There is also a growing emphasis on semantic search , search intent and voice search as well, as search engines and user behaviors continue to evolve. Buyer Intent Data. Dominance of Account-Based Marketing (ABM). However in 2020, a small percentage of firms are doing ABM at the highest level. Customer retention.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. How Does Behavioural Intent Data Tie Into Inbound and Account-Based Marketing?

Intent 67

Intent Buy Account Based Marketing Work Management 67

FunnelEnvy

SEPTEMBER 18, 2023

In a time when empathy and personalization are more crucial than ever for funnel performance, teams must develop a granular view of the buyer’s points and journey through touchpoints to a sale. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Televerde

FEBRUARY 23, 2021

92% of B2B marketers say they have an ABM strategy in place, with most launched in only the last five years. You can thank today’s widespread access to data-driven insights and AI for the surge in ABM popularity. Don’t be surprised if ABM replaces general B2B marketing over the next five years. Who can you trust?

Account Based Marketing 75

Account Based Marketing Marketing Budget Budget Programs Marketing & Strategy 75

Engagio

JANUARY 7, 2019

For a look at the past, here are our expert ABM predictions from 2017. I believe far more companies will migrate part of their marketing strategy to ABM but won’t outright call it ABM. Jessica Fewless , VP, ABM Strategy and Field Marketing. The Promise of Intent – Get out ahead of the competition.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Inbox Insight

MARCH 4, 2019

Account-Based Marketing (ABM) is here to stay, that much is clear. What’s more, with the new wave of Data Analytics and Attribution Modelling having already broken, there has never been a better time to take a deep-dive into your ABM strategy. Mistake #2: Leaving the ‘A’ out of ABM. Reading time: 3 minutes.

Demand Generation 74

Demand Generation Account Based Marketing ABM B2B Marketing 74

Zoominfo

APRIL 12, 2021

Personalize at scale Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

The Mx Group

MARCH 26, 2018

This is the second post in our Operationalizing ABM series. While there are many stages of ABM , insight gathering lays a critical foundation for the following stages. A large part of ABM success rests on creating relevant and resonant messages and experiences for the critical contacts in your key accounts. Where to start?

Account Based Marketing 59

Account Based Marketing ABM Planning Webinar Metrics 59

Zoominfo

MARCH 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. To build out customer segments, marketers use data based on multiple segment types. Behavioral Segmentation For behavioral segmentation, intent data plays a significant role in understanding lead behaviors. Get a Demo What Are Key Segments in Marketing?

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 16

Intent Data Privacy Intent Multi-Touch Attribution 16

Strategic-IC

JUNE 26, 2018

Running an Account-Based Marketing (ABM) pilot ahead of a larger campaign can be an effective way to trial, optimise and benchmark activities. So what should a successful ABM pilot campaign consider? Why ABM, Why Now? In essence, ABM helps to build trust and increase the relevance of your businesses proposition.

Account Based Marketing 48

Account Based Marketing ABM Marketing Automation Services Effectiveness 48

Strategic-IC

JULY 28, 2021

What lies at the heart of ABM? One thing that makes ABM unique. One thing that makes ABM such a compelling go-to-market strategy. What’s ABM? In this latest Insight we explore: Why personalization is important for your ABM strategy. The role of data in taking your account experiences to the next level?.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

SalesIntel

DECEMBER 8, 2023

Defining Data Enrichment and its Components in the B2B Context In the B2B context, data enrichment is a strategy used to enhance and enrich existing lead or customer data with additional valuable information. Defining Enrichment Goals and Priorities: Establish clear objectives and priorities for data enrichment.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Martech

DECEMBER 14, 2021

They are also experiencing a more complex buying journey , increasing touchpoints and larger buying committees. Use buyer and intent signals to your advantage. Go beyond ABM to activate and nurture across channels to boost buyer confidence and accelerate purchasing decisions. The solution? Centralize and connect sources.

Ideal Customer Profiles 105

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 105

Conversica

OCTOBER 21, 2021

While 87% of marketers and salespeople believe in ABM’s efficacy, only 43% of marketers and 49% of salespeople are using intent data to personalize account outreach as both departments operate in silos. Notably, 74% of ABM practitioners within the study have been practicing ABM for three or more years.

Account Based Marketing 52

Account Based Marketing Enterprise Management Customer Surveys Work Management 52

ClickZ

NOVEMBER 19, 2020

Whether you’re a retailer or B2B seller, having a complete view of your integrated touchpoints enables you to categorize leads into hot or cold and create contextual messaging that is more likely to convert. In B2B sales, “Account-Based Marketing” is a buzz word, but any marketer can apply the main principles: ?. and retarget abandons.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144