Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing
Marketing Insider Group
AUGUST 10, 2020
While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX). We have seen a steady rise of ABM, an approach where we align demand generation efforts against a predetermined and strategic set of accounts. A: That was a fun case study.
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