Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. Forrester research shows that 85% of organizations using intent data report substantial business benefits. It provides insights into customer behaviors, interests, and purchase intentions.

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Intent Data Social Media Intent Lead Ranking 62

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? Why do you think B2B marketers are investing significantly more in ABM in 2017?

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Account Based Marketing Planning ABM Forrester 177

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. ABM is a Mindset, Not an Isolated Tactic.

Demand Generation 93

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 93

Only B2B

FEBRUARY 6, 2024

Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts. Must Read: Guide of Using Intent Data in Your ABM Program Sales Enablement: Equip your sales team with intent data insights to engage.

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Intent Data Intent B2B Sales ROI 62

Only B2B

SEPTEMBER 1, 2020

In the ABM world, many B2B giants are proceeding with smart moves. In one of the interviews Tribilo’s CEO, Andre Yee, said “Right off the bat it offers better targeting, and if ABM is about anything, it’s about better targeting.” ABM is about quality leads and engaging active buyers. ABM is about #Smarketing.

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Account Based Marketing Planning Lead Ranking ABM 152

ClickZ

OCTOBER 18, 2019

Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data. billion by 2023.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

Hubspot

MAY 12, 2020

The answer to this question could be account-based marketing (or ABM). Rather than just marketing to a broad target audience and hoping someone calls your sales reps, ABM is a strategy where sales and marketing teams align from the start to create campaigns that cater to their most qualified leads and current customers. Forrester ).

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Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 97

Madison Logic

AUGUST 2, 2023

That’s where account-based marketing (ABM) comes in. ABM is a strategic approach that focuses on personalized marketing efforts tailored to individual accounts based on data, allowing you to build stronger relationships and drive targeted revenue growth. The Role of Data in ABM ABM relies on data from start to finish.

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Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

InsideView

OCTOBER 16, 2019

The rankings were based on ratings by more than 1,500 Enterprise and SMB buyers, along with RIA’s own evaluation of each vendor’s ABM execution and strategy. OK, maybe you’re wondering what exactly is an Account Based Marketing (ABM) strategy? Everyone is talking about ABM and some companies seem to be having great success with it.

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Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

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Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Said Bhagat, “We help brands like Planful use what we call downstream buyer intent data to target their advertising and sales outreach. A different kind of B2B buyer.

Buying Cycle 83

Buying Cycle Intent Ideal Customer Profiles Planning 83

Rollworks

APRIL 8, 2018

While it’s true that 80% of marketers said that ABM outperforms other marketing initiatives , that doesn’t mean it’s a one-size-fits-all solution. Consider using these 3 ABM tests to see if ABM is right for you. ABM depends on the number of stakeholders. ABM depends on the length of your sales cycle.

Account Based Marketing 40

Account Based Marketing ABM Sales Cycle Top of Funnel 40

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Intent data gives all parties actionable insights into which prospects and/or customers to prioritize in their outreach. Enhance your ABM program. Lead scoring is useful for leveraging intent data in an ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DemandBase

MAY 28, 2020

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. In other words, it’s time to get busy practicing Account-Based Marketing (ABM)! Marketing Efficiency Is About Good Data.

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Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

6sense

NOVEMBER 2, 2021

That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Why it’s important, including examples of how it affects outreach and deal health. Following social media hashtags.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. a strong, moderate, or weak fit), both of which can be used for building audiences of accounts for analysis and campaigns or outreach.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Martech

JANUARY 25, 2022

According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals. Using a traditional Account-Based Marketing (ABM) approach these days is not enough. The score indicates how ripe the individuals are for outreach. So what do you do? Let’s take a look at how to fix the funnel.

Lead Ranking 90

Lead Ranking Top of Funnel Marketing Qualified Leads Ideal Customer Profiles 90

PathFactory

MAY 29, 2022

Similar alerts can be set to existing customers, targeted ABM accounts, specific high value campaigns, including campaigns that feature 3rd party assets (G2 reviews, Forrester reports. Enabling BDR / AEs to collect PathFactory Engagement Data on Sales Outreach. bottom of the funnel content). Technical Lift: Moderate.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

6sense

DECEMBER 10, 2021

Deeper integration with Outreach and SalesLoft to enable 6sense users to enroll contacts in shared sequences and team cadences via 6sense orchestration. Integration with Adobe Launch, Adobe Analytics, and Adobe Target to power A/B testing, web personalization, and custom analytics with 6sense data.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Madison Logic

AUGUST 26, 2020

Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has. The use of insights to adapt outreach is what sets account-based strategies apart from traditional demand approaches.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Directive Agency

FEBRUARY 1, 2022

The original demand waterfall was published by SiriusDecisions (now part of Forrester) back in the early to mid-2000s. As ABM gained popularity, the original demand waterfall no longer fit the needs of many B2B brands that were switching to ABM or hybrid go-to-market motions. Yep… no more Leads, Contacts and Accounts.

Demand 59

Demand Lead Ranking Top of Funnel B2B 59

6sense

MAY 10, 2017

So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech. Obviously the core of every ABM strategy is the account list. Taking the guesswork out of ABM.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Metadata

SEPTEMBER 14, 2020

Then there’s those 8,000 SDRs who have you in their 8-12 touch Outreach sequence. Like I said, being a marketer is hard, which is why when ABM came along in the early 2000s promising a smarter way of doing things, we all lined up. That’s how we find ourselves in a situation where ABM continues to rise and CMO tenure continues to fall.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Vidyard

OCTOBER 31, 2017

You perfect email outreach, but buyers move to Slack. At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. We’re afraid not.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

Valasys

APRIL 10, 2020

According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs. Furthermore, according to a survey by SiriusDecisions , 92% of B2B companies recognize the value in ABM. Steps to building a personalized account-based marketing strategy.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. To make them excel at their job, you need to give them the right resources for prospecting, lead qualification, and outreach. B2B Prospect Intelligence. Custom Content Creation.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the Winner: Punch! —the sales development team at Punch! “The results of this campaign were incredible!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Valasys

AUGUST 12, 2019

Account-based marketing (ABM), also known as key account marketing, is a highly orchestrated approach to business marketing. The ABM strategy is popular among enterprise-level sales organizations. The ABM funnel, when compared to the traditional marketing funnel, is flipped on its head.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). By combining intent data with firmographic information, your revenue team can quickly identify your in-market ideal customers, what they are searching for and then prioritize outreach to them. Source: Forrester , 2021). Intent Data for Sales. The average length of a sale cycle is 84 days.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Top Rank Marketing

AUGUST 30, 2023

.” Ashley Guttuso Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester. Demand, ABM and customer marketing teams using a lifecycle revenue marketing (LRM) approach can achieve growth and deliver connected experiences.” But how does this affect the customer experience?

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Terminus

SEPTEMBER 17, 2018

The Disconnect Between ABM Strategy and Technology. Despite the proliferation of ABM, the fact is, it’s still in its infancy. According to a recent Forrester survey of B2B marketers , more than a third said they are experimenting with an account-based approach or getting started with ABM in 2018.

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Account Based Marketing Work Management Marketing Management Paid Search Agency 36

PathFactory

MAY 10, 2022

Top industry analysts like Forrester have been following this disconnect for years, and found that highly aligned companies grow 19% faster and are 15% more profitable. If you know someone spent hours bingeing content about topic tags, you’ll know to bring it up in your outreach call. Talk about competitive advantage!

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Planning 52

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the Winner: Punch! the sales development team at Punch! No unsubscribes here, the Attractor is simply irresistible.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Terminus

JULY 28, 2017

What makes account-based marketing (ABM) so popular is that it can be adapted to virtually any B2B company’s needs. But ABM cannot be a one-size-fits-all strategy. One of the most basic but most important steps to building an ABM program using the framework is selecting your tactical approach to account-based marketing.

Account Based Marketing 31

Account Based Marketing Tactics Demand Generation Planning 31

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ. Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Zoominfo

OCTOBER 5, 2021

The foundation of any great account-based marketing (ABM) strategy requires a deep understanding of who your target customer is and an ability to execute on a customized approach to address their needs. Here are five ways intent data can improve your ABM campaigns. 5 Ways Intent Data Can Improve Your ABM Campaigns 1.

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