Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. Combining buyer intent with social proof.

Buying Cycle 92

Buying Cycle Intent Ideal Customer Profiles Planning 92

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Enhance your ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

6sense

MAY 10, 2017

So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech. Obviously the core of every ABM strategy is the account list. Taking the guesswork out of ABM. Finding in-market buyers to pass to sales.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. To make them excel at their job, you need to give them the right resources for prospecting, lead qualification, and outreach. B2B Prospect Intelligence.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48