Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions.

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DemandBase Marketo Account Based Marketing ABM 53

Engagio

JANUARY 12, 2021

But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics. ABM requires account-based metrics. ABM metrics are about quality, not quantity. Enough said.

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Account Based Marketing ABM Lead Ranking Top of Funnel 112

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

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Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

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Account Based Marketing Spending B2B Marketing ABM 105

Full Circle Insights

SEPTEMBER 12, 2022

A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. What is Account Based Marketing?

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Engagio

NOVEMBER 18, 2020

To fill the growing need for more sophistication in the digital space, Demandbase and LiveRamp have joined forces in an innovative partnership—one that fires up B2B account identification and ad targeting capabilities. Integrating innovative features for B2B marketers.

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DemandBase Work Management Marketing Management Marketing Automation Services 96

DemandBase

AUGUST 10, 2020

Goodbye (for now), in-person ABM Innovation Summit, and hello, virtual ABM Innovation Tour. As we look into the future, it’s essential to keep a few things top of mind: the second quarter, our pivot to The ABM Innovation Tour, and how we plan to keep our ABM innovation on the digital road.

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Account Based Marketing ABM DemandBase Peer-to-peer 119

Engagio

JULY 1, 2021

Account-Based Marketing (ABM) (and Account-Based Experience if you consider the full customer lifecycle in your go-to-market approach) are fundamentally rooted in the execution of marketing programs and experiences centered around specific audiences. A core feature within Demandbase One is Selectors.

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Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

DECEMBER 28, 2020

We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021? So, without further ado, here’s the best advice for your ABM in 2021 …. Maneeza Aminy.

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Engagio

NOVEMBER 5, 2020

Instead, I simply looked around at the way B2B marketing was evolving and changing, and realized that the technology marketers had access to wasn’t keeping up with these changes. Right then, I knew that B2B marketing automation was heading towards a seismic shift. How are they responding to marketing programs?

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Account Based Marketing Marketing Automation Services ABM DemandBase 62

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. It has been used by B2B marketers for well over a decade. What ABM tools do.

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DemandBase

NOVEMBER 5, 2020

Instead, I simply looked around at the way B2B marketing was evolving and changing, and realized that the technology marketers had access to wasn’t keeping up with these changes. Right then, I knew that B2B marketing automation was heading towards a seismic shift. How are they responding to marketing programs?

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Account Based Marketing Marketing Automation Services ABM DemandBase 52

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it. Part 1: Build a Budget.

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Full Circle Insights

NOVEMBER 10, 2022

Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers. Marketing operations that achieve better alignment with their counterparts in sales experience significant improvements in efficiency. This should be a joint effort between the sales and marketing teams.

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Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

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Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Oktopost

APRIL 1, 2021

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase. Jon is a marketing entrepreneur and thought leader. More about Jon Miller.

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Account Based Marketing DemandBase Planning Marketo 101

Engagio

JANUARY 19, 2021

Then there’s also demographic data, which identifies details about the people within our target markets, things like age ranges, income level, education, and gender to name a few. All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. What is technographic data?

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Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. Consolidation of ABM and demand gen.

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Account Based Marketing Enterprise Management Work Management Marketing Management 114

Engagio

SEPTEMBER 28, 2022

Get Demandbase CMO Jon Miller’s presentation slides from the 2022 ITSMA Marketing Leadership Forum: What’s Next after the Rise of Marketing Automation and ABM. The post SMART Showcase San Francisco MoMA appeared first on Demandbase.

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DemandBase CMO Account Based Marketing ABM 62

Engagio

SEPTEMBER 29, 2022

Get Demandbase CMO Jon Miller’s presentation slides from the 2022 ITSMA Marketing Leadership Forum: What’s Next after the Rise of Marketing Automation and ABM. The post SMART Showcase San Francisco MoMA appeared first on Demandbase.

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DemandBase CMO Account Based Marketing ABM 62

KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates.

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DemandBase

SEPTEMBER 26, 2018

B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. That’s why many B2B marketers have added Account-Based Marketing (ABM) to the stack as a third, essential technology.

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Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

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DemandBase

APRIL 27, 2020

We let our partners take center stage in the series This is How I ABM. Representing the different roles of marketers, each marketing pro shares their perspectives on how to use ABM at work. In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement.

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Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Forrester B2B

MAY 4, 2021

Demandbase’s recent announcement that it has acquired the data providers InsideView (profiled in the recent “The Forrester Wave™: B2B Marketing Data Providers, Q2 2021“) and DemandMatrix (included in our “Now Tech: B2B Marketing Data Providers, Q1 2021“) and expanded its solution portfolio is significant news for the company, (..)

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Account Based Marketing ABM InsideView Acquisitions 52

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. Example #2: Predictive analytics in the context of marketing.

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Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup. Are you keeping up?

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Martech

SEPTEMBER 30, 2021

ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. First, Terminus says the acquisition makes it the only ABM platform with a standalone CDP purpose-built for B2B. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell.

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InsideView Account Based Marketing DemandBase B2B 79

Martech

MAY 20, 2022

.” That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The demand for talent. Perhaps most remarkable, 93% of MOps professionals learned on the job.

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Marketing Automation Services Marketing Management DemandBase Training 93

Engagio

JANUARY 7, 2019

For a look at the past, here are our expert ABM predictions from 2017. Matt Heinz , President, Heinz Marketing. I believe far more companies will migrate part of their marketing strategy to ABM but won’t outright call it ABM. Jessica Fewless , VP, ABM Strategy and Field Marketing.

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Only B2B

FEBRUARY 6, 2024

CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

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Lattice

MARCH 22, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. EMC targets hundreds of thousands of customers.

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Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. EMC targets hundreds of thousands of customers.

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Account Based Marketing DemandBase SMB ABM 100

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. The shift and the case for ABM: Anonymous buyer’s journey.

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Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Your marketing team can take care of that approach with marketing automation. Personalization: It’s Not Just Jargon. percent to 10 percent. Let’s delve into these three types of content sources.

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DemandBase

NOVEMBER 19, 2018

Having arrived on the ABM scene about 3 years ago, I can remember back to the time when the only companies pursuing Account-Based Marketing strategies were doing it on their own. Today, agencies and marketing solution providers are adding ABM to their list of capabilities daily. Because there’s gold in them ABM hills.

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Martech

OCTOBER 1, 2021

ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. First, Terminus says the acquisition makes it the only ABM platform with a standalone CDP purpose-built for B2B. Read more here. Terminus acquires B2B CDP Zylotech. Why we care.

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