Martech

APRIL 10, 2024

She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

Engagio

NOVEMBER 29, 2018

The rise of Account Based Marketing has sparked a great debate: should we do ABM or demand generation? The same goes for ABM and demand gen. The question that always follows is “so, how do you do demand gen and ABM at the same time?” Brandon: How do you do demand gen and ABM at the same time? TRANSCRIPT: .

Account Based Marketing 59

Account Based Marketing Demand Generation ABM Lead Ranking 59

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. You’ve got to know what your customers do, how they do it, their needs and goals. Great tagline: “Because no one goes to school for B2B Marketing.”)

Marketing Analytics Tools 119

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 119

DemandBase

JUNE 23, 2020

We wanted to explore how marketers ABM. So we teamed up with some of our partners for their insights into how a marketing team can implement ABM across every role. We share what they had to say in this special, three-part series, This Is How I ABM. In ABM, there are a ton of different channels where we can promote our content.

Account Based Marketing 52

Account Based Marketing ABM Marketing Budget Marketing Strategy 52

DemandBase

APRIL 23, 2020

Then, one after another like rolling thunder, our signature face-to-face events—Outreach Unleash, SalesLoft Rainmaker, SaaStr, ABM Innovation Summit, and then TOPO—were being cancelled. Personally, I felt awful that I wasn’t listening to my team and what they were experiencing on the front lines. Making Smart Plays.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House - Focusing in on your Strategy and Goals. Episode 4 - Transcript. Dec, how are you?

Account Based Marketing 48

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 48

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. So intent-data information could be used to help with personalization.

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Intent Data Top of Funnel Intent Lead Ranking 78

Strategic-IC

MARCH 3, 2020

In this first edition of CMO² (CMO Squared), our upcoming series of CMO to CMO interviews, we speak with Jo Robson, CMO at global data and marketing technology services company, Acxiom. And so tell me a little bit, how does Acxiom impact the lives of the everyday person on the streets? [JR]

CMO 14

CMO Account Based Marketing ABM Demand Generation Agencies 14

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Terminus

JANUARY 29, 2019

Putting together a successful account-based marketing (ABM) campaign is one thing. Heidi Vandermeer and her team at Uberflip recently pulled off an incredible ABM campaign at scale—and she told us on the #FlipMyFunnel Podcast all about how she won the ABMie award for Best ABM Campaign at Scale. Tiering Target Accounts for ABM.

Account Based Marketing 22

Account Based Marketing ABM Personalization Outreach 22

LeanData

MARCH 17, 2016

We booked a theater for the latest Star Wars movie and invited people from key accounts,” said Jessica Cross , EverString’s director of audience marketing. “We The company booked more than 100 meetings and created nearly $600,000 in pipeline by hosting a special screening of the blockbuster film. The key is personalization.

Account Based Marketing 60

Account Based Marketing ABM Demand Generation Paid Search Agency 60

Heinz Marketing

OCTOBER 4, 2021

With Sangram’s new book, MOVE: The 4-question Go-to-Market Framework , he hopes to raise $10k for New Story to end global homelessness and do more than just sell a book. He really was at the forefront of ABM. It was hard for several years, not to think of ABM and not think of Flip My Funnel.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

DemandBase

MARCH 12, 2020

It’s not about selling: This is a conference full of marketers, who know all the tricks in the book so a regular sales pitch just doesn’t cut it. Chances are the marketer you connect with may not be the person you need to talk to at that company, but you being genuine with them, will win you an introduction to the right person.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

Terminus

NOVEMBER 26, 2019

velocity and find ways to drive faster sales and higher conversion rates in each segment using ABM. As you work to engage more decision-makers, ABM can also help you educate key accounts outside of the conversations your sales team is having. How to Use ABM to Run Pipeline Acceleration Programs. Account-Based Ads.

Sales Management 29

Sales Management Account Based Marketing ABM Top of Funnel 29

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. SLA performance and roadmap alignment.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Metadata

SEPTEMBER 14, 2020

Like I said, being a marketer is hard, which is why when ABM came along in the early 2000s promising a smarter way of doing things, we all lined up. That’s how we find ourselves in a situation where ABM continues to rise and CMO tenure continues to fall. Here was tangible evidence ABM worked, so what did we do?

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Content4Demand

NOVEMBER 5, 2021

With contact-level intent, you can target multiple people in a company with different roles and tailor one overall message to best fit each person—i.e, Once you’ve identified these potential customers, you can target your content accurately. Do you have tips for B2B brands that are just starting to apply intent data?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

SmartBug Media

AUGUST 16, 2023

So I’ve picked out six sessions and expanded on what they’re about, why they’re important, and how they can benefit customer success leaders, CMO, culture leaders, and others. And just a heads-up if you didn’t already know—INBOUND is all in-person this year! How Rewards Programs Drive New Business and Customer Loyalty What’s it about?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

Business Brainz

DECEMBER 3, 2020

Even more for the marketers doing ABM. As ABM is a highly targeted sales and marketing approach, it becomes important for B2B marketers to interact with their target accounts with the right messaging. Creating personalized content. Repurposing existing content is a great way to create personalized content at scale.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Business Brainz

DECEMBER 3, 2020

Even more for the marketers doing ABM. As ABM is a highly targeted sales and marketing approach, it becomes important for B2B marketers to interact with their target accounts with the right messaging. Creating personalized content. Repurposing existing content is a great way to create personalized content at scale.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

LeanData

MARCH 17, 2016

We booked a theater for the latest Star Wars movie and invited people from key accounts,” said Jessica Cross , EverString’s director of audience marketing. “We The company booked more than 100 meetings and created nearly $600,000 in pipeline by hosting a special screening of the blockbuster film. The key is personalization.

Account Based Marketing 40

Account Based Marketing ABM Demand Generation Paid Search Agency 40

LeanData

MARCH 17, 2016

We booked a theater for the latest Star Wars movie and invited people from key accounts,” said Jessica Cross , EverString’s director of audience marketing. “We The company booked more than 100 meetings and created nearly $600,000 in pipeline by hosting a special screening of the blockbuster film. The key is personalization.

Account Based Marketing 40

Account Based Marketing ABM Demand Generation Paid Search Agency 40

LeanData

MARCH 17, 2016

We booked a theater for the latest Star Wars movie and invited people from key accounts,” said Jessica Cross , EverString’s director of audience marketing. “We The company booked more than 100 meetings and created nearly $600,000 in pipeline by hosting a special screening of the blockbuster film. The key is personalization.

Account Based Marketing 40

Account Based Marketing ABM Demand Generation Paid Search Agency 40

Content4Demand

SEPTEMBER 17, 2021

Justin has helped shape best practices for ABM, multichannel marketing and the application of intent data. Figure out how you want to promote that content—whether it’s through a personalized landing page, a specific content track or even a chatbot—and present it clearly and cleanly. Personalization drives engagement.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Terminus

APRIL 18, 2017

One year ago today, Terminus Co-Founder and CMO, Sangram Vajre , published the first-ever book about account-based marketing (ABM). Our partners at Wiley publishing were a huge factor in making this book a success, as were the 50+ B2B marketing and sales thought leaders who were interviewed for the book.

Account Based Marketing 32

Account Based Marketing ABM Advertising Agencies Banners 32

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Televerde

SEPTEMBER 6, 2018

Whether it’s his approach to faux personalization in prospecting or his commitment to keeping vacation a work-free zone, his posts resonate with me and often align with my personal values. You wrote a book about social selling in 2012 when the strategy was in its infancy. I read a lot – books, blogs, newsletters.

Account Based Marketing 63

Account Based Marketing ABM Sales Qualified Leads Enterprise Management 63

Business Brainz

DECEMBER 3, 2020

Even more for the marketers doing ABM. As ABM is a highly targeted sales and marketing approach, it becomes important for B2B marketers to interact with their target accounts with the right messaging. Creating personalized content. Repurposing existing content is a great way to create personalized content at scale.

Top of Funnel 40

Top of Funnel Account Based Marketing ABM Content 40

DiscoverOrg

APRIL 14, 2017

Acquiring enough qualified net new names at the top of the funnel to hit pipeline and bookings targets is a real issue for most marketing departments, and a recurring headache for CMOs and CGOs. But how about hiring a research person, or team, dedicated to researching quality leads for your sales team? But someone has to do it.

Cost 208

Cost Lead Ranking Buy Ad Building 208

Content4Demand

AUGUST 17, 2021

The founder of revolutionary martech brands Marketo and Engagio, Jon has helped develop the structures that countless B2B pros rely on for lead gen and ABM. Another interesting usage of intent data comes with personalizing the website. He expects intent data to play a vital role in the future of B2B content. Now it’s all hands on deck!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Heinz Marketing

JULY 5, 2021

Join Shawn and I as we discuss professional development and the importance of personalized in-depth skill development, training and development with hybrid work models, why people don’t invest in it, and informal vs. formal training. So, we had this bias towards in-person training before that, you would ship people away for five days.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Adobe Experience Cloud Blog

APRIL 25, 2017

It’s not just volume that is making marketing less effective, but the need for a personal relationship with the brand. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. Penny Wilson. “

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Markempa

AUGUST 12, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Listen with the third ear, which means you want to understand the implied assumptions and motivations behind what a person is saying. Who needs empathy?

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Terminus

APRIL 27, 2017

Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale. I had the opportunity to interview Aditi and speak with her at length about how her team at Panasas uses Terminus and other ABM Cloud tools such as 6sense. Terminus was our first pure-play ABM platform.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Heinz Marketing

AUGUST 13, 2020

The truth is, our world has changed; from the goods and services people choose to purchase, to the activities they want to engage in — both as business people as well as in their personal lives. The next generation of account-based sales and marketing”, the new book from Latané Conant , CMO of 6sense. Enter “ No Forms.

Cold Calling 113

Cold Calling Sales Qualified Leads CAN-SPAM Trigger Marketing 113

markempa

DECEMBER 12, 2016

Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. According to the CMO Council, “Only 20% of marketers are able to predict the next best action for their customers.” Five Ways to Immediately Boost Account-Based Marketing (ABM). What do you think?

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Heinz Marketing

MARCH 11, 2019

We were thrilled this last time to talk to Derek Slayton , CMO at Terminus in an episode called, The State of ABM in 2019: Stay Ahead & Drive Revenue Impact. The future of marketing’s leadership role is the central topic between Derek Slayton, CMO of Terminius , the ABM Platform company. Derek: Yeah.

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Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 65