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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

What does a CMO’s (chief marketing officer) salary have to do with their influence? While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. It’s evolving, and so must the role of the CMO. A dramatic nosedive for CMO salaries. Quick Takeaways.

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

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Top book and podcast recommendations for martech professionals

Martech

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed.

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Leadership Unleashed: CMO Book Club Recap

PFL

Get 10 tips from author Frances Frei about how to lead with confidence in unstable economic times and personalize your leadership style. The post Leadership Unleashed: CMO Book Club Recap appeared first on PFL.

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Any CMO who wants to understand how to really harness martech should read this book

chiefmartech

It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. It helps you get in the mind of what he calls a “Software Person.” But there’s another important concept that Jeff introduces: the notion of a Software Person. ” More on that in a bit.

CMO 101
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How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. inspiration for my book Mean People Suck. They do not look at their staff and think, these are tools for me to use in my game of finding personal success. Quick Takeaways.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

So, I’ve compiled a list of some of my personal favorite episodes, in addition to their most popular episodes from the catalog. If you enjoy that, his next book on leadership is even more profound. Seth Godin Image Source: PCMA He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing.