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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Too many features that go unused and a cost that businesses just can’t justify. Optimizely is the granddaddy of A/B testing.

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Conversion Rate Optimization (CRO): How to Optimize Website Conversions with SEO

seo.co

How is your traffic translating into meaningful revenue for your business ? For most businesses, this balance is difficult to strike at first, and they end up pouring too much effort into one over the other. AB Tests & CRO Experimentation. How AB Tests Work in Conversion Rate Optimization.

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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

Websites are businesses. . Below, you can see how this matcha powder is delivered “conveniently to your business” and could help customers take action, due to not wanting to drive to the store and take time away from work or family. The search marketing industry is built to run like a macroeconomy. What do I mean by that?

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Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article.

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Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

SendX

While this may help some companies looking for an all-in-one tool kit, it might get too overwhelming for creators, solo entrepreneurs, or small to midsize businesses. Advanced email testing and analysis. Limited A/B testing. Read in-depth feature by feature comparison between SendX and Mailchimp. Limited integrations.

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