Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary. In computer hardware and software, 55% of firms plan budget increases while 5% say they will cut budgets.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Convince & Convert

APRIL 6, 2010

Here are 5 steps to get there: 1. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Let’s face it – we all draw our inspirations from several people and resources – whether online or offline.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. .&# It’s a Bird.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. The 15 Best LinkedIn Pulse Articles On Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

ClearVoice

JANUARY 13, 2020

Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers. Does personalization really make content marketing better? 5 Ways to improve the customer experience through content. Despite popular belief, AR and VR aren’t just for the retail industry.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Webbiquity

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. DialogFeed. ** 5 Stars. twebevent.

Social Media 100

Social Media Tools Buzz Media 100

Sprout Social

SEPTEMBER 4, 2018

The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies. Bitcoin (the first, and probably most important cryptocurrency) was invented by a person or group that goes by the alias Satoshi Nakamoto. to keep their markets informed and connected.

Social Media 74

Social Media Media Brand Identity Branding 74

Moz

OCTOBER 18, 2020

Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. But what do these new trends mean for the ways businesses market themselves online? For more local insights, download our State of Local SEO Industry Report. For more local insights, download our State of Local SEO Industry Report.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. agencies, you should be experimenting with this too).

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

DECEMBER 29, 2010

Tweet Looking back on an exhilarating 2010, I wanted to take a second to just say thank you. There’s a LOT of places you could go to get you social media and digital marketing fix, an d I’m incredibly honored that you choose to spend time here. Second most popular post I ever wrote. Just thanks.

Social Media 127

Social Media Media Best Practices Buzz 127

Webbiquity

MARCH 24, 2010

Guest post by Beth Hrusch. As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. But, what many people don’t realize is that article marketing isn’t just for directories anymore. What makes social media so effective for marketing purposes?

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Onalytica B2B

MAY 26, 2016

In order to do this we must provide our teachers with the most up to date resources they need to succeed and make our schools more competitive. From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 Funding for edtech companies is booming. ” TOPIC ANALYSIS.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. If you have ever found yourself confused by any of the terminologies by industry or by platform, rest assured in knowing that we have you covered! General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

JANUARY 17, 2012

Guest post by Marcus Sheridan. Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion. Make sure to download his popular, 230-page FREE eBook—“ Inbound and Content Marketing Made Easy”. Transparency in Content Marketing. Transparency’. I used to be a ‘pool guy’.

Transparency 139

Transparency Paid Search Agency Business Marketing & Strategy 139

Marketing Insider Group

OCTOBER 12, 2010

The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Thanks for sharing!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. You can download their free report from here (does require registration).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

APRIL 13, 2010

“ It’s the guide from Dale Carnegie , written nearly 75 years ago. A few of Mr. Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Dale Carnegie Wisdom 2.0

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

APRIL 15, 2010

The very blog that you’re reading came out #1. Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. Is Your Company in the Content Marketing Industry? Gizmodo and other tech blogs. And guess what?

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. And perhaps most inexcusably, they haven’t even gotten a Facebook URL, and now facebook.com/timberwolves and facebook.com/twolves have been poached. But then it gets even worse.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. You can read his entire blog post here. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. The focus of your blog will be determined by how well you can define your readership.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

accelerate agency

APRIL 23, 2020

If you thought tests were something you’d got away from when you left school, we’ve got bad news for you. You should scrutinise all elements of your website and your marketing materials. Even the best web designers and marketers can’t expect to get everything right the first time. What we’re talking about is AB Testing.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. What do you want the post to do for your company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Bottom line – better content comes from better research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How much money should we be pulling from the email budget, to support social media?

PR 160

PR Social Media Paid Content Media 160