Kapost

MARCH 31, 2017

For many companies, the topic of a content marketing budget leaves a huge question mark. Instead of choosing an arbitrary number, focus on developing exactly what you need to improve the efficiency and fluidity of your sales process. Here are some planning exercises and ideas to try within your own company.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Top of Funnel 48

KEO Marketing

OCTOBER 5, 2017

Successful marketing leaders understand the value of early planning. Aligning with sales and other internal departments to support the coming year’s business goals should be completed well before year end. There are many benefits of completing marketing plans and budgets early.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

Vision Edge Marketing

JULY 26, 2018

The 16 th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function. MarTech still accounts for as much as 20% or more of the Marketing budget.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

KEO Marketing

OCTOBER 26, 2017

Q4 is a common time for companies to prepare 2018 marketing plans and budgets. Depending on your company goals and 2017 results, this may mean a small revamp to your current marketing plan, or it might mean a complete refresh of your marketing approach.

Marketing Budget 63

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 63

Only B2B

NOVEMBER 27, 2019

Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Key takeaway: It is important that you have a documented demand generation plan which fits into the bigger realm of your marketing plan.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

DiscoverOrg

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. Well, IT budgets were still pretty big back then, so that’s one simple reason. In August, we released datasets for the C-Suite and Sales department.

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

KEO Marketing

OCTOBER 2, 2017

Digital marketing campaigns often result in some of the highest conversions of any marketing activities. Traditional marketing tactics are no longer enough to stay competitive. These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. In fact, “RPA can’t fix bad processes – it just speeds them up.”

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

B2B Marketing Directions

SEPTEMBER 20, 2020

A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Webbiquity

APRIL 10, 2018

Sales prospects have high expectations as well. How can marketers efficiently meet both buyer expectations and their own corporate objectives? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. And communicate the business benefits?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Allocadia

DECEMBER 22, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Are you donning your boxing gloves? They track: A.

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

Only B2B

MARCH 15, 2018

Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Key takeaway: It is important that you have a documented demand generation plan which fits into the bigger realm of your marketing plan.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

Allocadia

APRIL 16, 2019

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Figure out how marketing spend aligns to business goals.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Martech

AUGUST 19, 2022

Integrating your marketing technology stack into a unified digital ecosystem can be challenging and time-consuming. It can also be costly and frustrating without the right martech consultants to lead strategic and tactical road mapping and execution. That’s a considerable investment worthy of some risk management.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketing Budget 115

NuSpark Consulting

AUGUST 6, 2018

Because of the accuracy marketers can achieve with programmatic advertising, it has gained traction in the industry to the point that more than $46 billion will be spent on it in the U.S. That’s about $10 billion more than was spent in 2017, and 82.5% Knowing the customer is a vital aspect of any digital marketing strategy.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Computer Market Research

MAY 7, 2018

However, many stars have to align, proper and painstaking calculations have to be made before a large organization deploys a community-focused marketing program. According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op Advertising Funds. Source: Blue Corona 2017.

Advertising Agencies 60

Advertising Agencies Advertising Channels Advertisements Advertising 60

Computer Market Research

MAY 7, 2018

However, many stars have to align and proper and painstaking calculations have to be made before a large organization deploys a community-focused marketing program. According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op Advertising Funds. Source: Blue Corona 2017.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Work Management 60

Computer Market Research

FEBRUARY 26, 2018

However, many stars have to align and proper and painstaking calculations have to be made before a large organization deploys a community-focused marketing program. According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op marketing Funds. Source: Blue Corona 2017.

Advertising Agencies 60

Advertising Agencies Work Management Marketing Management Allocation 60

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results deliver interesting insight into the ongoing evolution of the modern marketing ecosystem. Inbound is the primary marketing approach for most organizations.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Brandpoint

JULY 8, 2019

They are opportunities to step away from the day-to-day and gain insight into cutting-edge industry tactics that can be implemented into your company’s operations. They’re also a fantastic chance to network (and even gain quality sales prospects) — it’s a no-brainer. 2017 SMBMSP #96. The biggest takeaway?

Conference 107

Conference PR Storytelling Public Relations 107

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals.

Budget Programs 104

Budget Programs ROI Marketing Automation Services Marketing Budget 104

Hubspot

JULY 15, 2020

ABM is a Mindset, Not an Isolated Tactic. While ABM is often ranked among tactics like 'email marketing' or 'display advertising' or 'social media marketing', it's actually more of a mindset. Increased site engagement increases the likelihood of your sales team booking a meeting or closing a deal.

Demand Generation 96

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 96

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Hubspot

APRIL 6, 2021

As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

LeanData

JULY 13, 2020

Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Strategic-IC

DECEMBER 22, 2017

Considering or continuing an Account-Based Marketing strategy in 2018? Here are 10 ABM posts we published in 2017 to kick start your year. 10 Account-Based Marketing Blogs to Kick Start 2018. Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018.

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Let's dive into this process of which so many of us are on the receiving end. The answer is media buyers.

Buy 89

Buy Work Management Cost Per Thousand Marketing AI 89

Only B2B

FEBRUARY 22, 2018

That means being able to run a lean business, maximize the potential of the marketing budget, and scale faster. Specifically, marketing automation can help in these areas, according to the world’s largest outsourcing portal, Upwork.com. Customer relationship management. Canva is primarily an image creation tool.

Marketing Automation Services 96

Marketing Automation Services Budget Programs Marketing Budget Creation Enterprise Management 96

Allocadia

APRIL 5, 2019

On the Customer Success team here at Allocadia, we work day in and day out with hundreds of marketing operations practitioners at companies around the globe. Their efforts are often happening behind the scenes, as they strategize, plan, budget, and analyze results to make sure every dollar counts.

Planning 52

Planning Paid Search Agency Work Management Digital Marketing Funnels 52

KEO Marketing

SEPTEMBER 22, 2016

A lot of thought should go into the process of budgeting for marketing costs. Choosing which marketing programs and tactics get the majority of the dollars is not an easy decision to make especially when considering the fact that all types of marketing tactics are changing, some faster than others.

Cost 48

Cost Allocation Planning Marketing Budget Creation 48

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. You can use this one-page plan.) ask yourself why.

Research 95

Research Planning Marketing Budget Creation Content Marketing 95

SocialPilot

JANUARY 15, 2024

The time spent watching Instagram videos has increased 80% since 2017. Around 77% of marketers create video content for IGTV. Wyzowl noted that 78% of marketers observed an immediate increase in sales by using video marketing. Every year, marketers are increasing the budget for video marketing by 25%.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Webbiquity

MARCH 8, 2016

Because content marketing is increasingly essential (buyers now complete two-thirds of their purchase journey online before ever contacting a vendor) and popular (90% of B2B buyers say online content has a “moderate to major effect” on their selection process), spending on content marketing is expected to nearly double by 2019.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

Research 86

Research Top of Funnel Content Marketing Budget Programs 86