KEO Marketing

OCTOBER 5, 2017

Successful marketing leaders understand the value of early planning. Aligning with sales and other internal departments to support the coming year’s business goals should be completed well before year end. There are many benefits of completing marketing plans and budgets early.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

Kapost

MARCH 31, 2017

For many companies, the topic of a content marketing budget leaves a huge question mark. That’s why it’s crucial to anchor your strategy (and budget) around function. Instead of choosing an arbitrary number, focus on developing exactly what you need to improve the efficiency and fluidity of your sales process.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Top of Funnel 48

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Vision Edge Marketing

JULY 26, 2018

The 16 th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function. MarTech still accounts for as much as 20% or more of the Marketing budget.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

DiscoverOrg

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. Well, IT budgets were still pretty big back then, so that’s one simple reason. In August, we released datasets for the C-Suite and Sales department. Why so high?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

Webbiquity

APRIL 10, 2018

Sales prospects have high expectations as well. They need solutions but have limited bandwidth and attention. How can marketers efficiently meet both buyer expectations and their own corporate objectives? B2B marketing teams will be held accountable for more of the lead-to-revenue process. LinkedIn Pulse ).

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. The enthusiasm of creating content and the accomplishment of sharing that content overshadow the third part right in the middle… the content review process.

Process 110

Process Marketing Budget Creation SME Content 110

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. In fact, “RPA can’t fix bad processes – it just speeds them up.”

Enterprise Management 114

Enterprise Management Work Management Account Based Marketing Marketing Management 114

Only B2B

NOVEMBER 27, 2019

When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service. More than 79% of the leads don’t convert into sales.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Allocadia

DECEMBER 22, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. That’s the strategy used at GE Digital.

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Allocadia

APRIL 16, 2019

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Figure out how marketing spend aligns to business goals.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Martech

AUGUST 19, 2022

It can also be costly and frustrating without the right martech consultants to lead strategic and tactical road mapping and execution. Technical debt in the case of marketing technology is similar to that of software development projects. That’s a considerable investment worthy of some risk management.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Marketing Budget 117

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals.

Budget Programs 107

Budget Programs ROI Marketing Automation Services Marketing Budget 107

Only B2B

MARCH 15, 2018

When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service. More than 79% of the leads don’t convert into sales.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

B2B Marketing Directions

SEPTEMBER 20, 2020

A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

NuSpark Consulting

AUGUST 6, 2018

Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched. That’s about $10 billion more than was spent in 2017, and 82.5%

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks.

Advertising Benchmark 92

Advertising Benchmark Webinar Metrics Top of Funnel Studies 92

Rollworks

DECEMBER 14, 2021

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM outperforms your other marketing channels. Marketing and Sales Alignment.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Hubspot

JULY 15, 2020

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. ABM is a Mindset, Not an Isolated Tactic.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Computer Market Research

MAY 7, 2018

However, many stars have to align, proper and painstaking calculations have to be made before a large organization deploys a community-focused marketing program. According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op Advertising Funds. email marketing.

Advertising Agencies 60

Advertising Agencies Advertising Channels Advertisements Advertising 60

Computer Market Research

MAY 7, 2018

However, many stars have to align and proper and painstaking calculations have to be made before a large organization deploys a community-focused marketing program. According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op Advertising Funds. Source: Blue Corona 2017.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Work Management 60

KEO Marketing

SEPTEMBER 8, 2016

An effective marketing strategy begins with creating a solid and well-thought-out budget. Proper allocation of dollars based upon fixed and variable costs as well as growth in tactics and programs will help prevent the negative impact of overspending. For example: Lean Marketing Plan. Target Plan.

Budget Programs 48

Budget Programs Marketing Budget Marketing & Strategy Marketing Strategy 48

Computer Market Research

FEBRUARY 26, 2018

However, many stars have to align and proper and painstaking calculations have to be made before a large organization deploys a community-focused marketing program. According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op marketing Funds. Source: Blue Corona 2017.

Advertising Agencies 60

Advertising Agencies Work Management Marketing Management Allocation 60

Hubspot

APRIL 6, 2021

As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results deliver interesting insight into the ongoing evolution of the modern marketing ecosystem. What does HubSpot mean by “inbound” marketing?

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

B2B Marketing Directions

JANUARY 14, 2023

Management thought leaders have applied the yin-yang concept to a variety of situations where business leaders need to pursue objectives that, at first glance, seem to be contradictory. For example, should business leaders try to develop game-changing business strategies, or should they strive for operational excellence?

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Strategic-IC

DECEMBER 22, 2017

Considering or continuing an Account-Based Marketing strategy in 2018? Here are 10 ABM posts we published in 2017 to kick start your year. 10 Account-Based Marketing Blogs to Kick Start 2018. Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018.

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Let's dive into this process of which so many of us are on the receiving end. The answer is media buyers.

Buy 87

Buy Work Management Cost Per Thousand Marketing AI 87

Webbiquity

MARCH 8, 2016

Because content marketing is increasingly essential (buyers now complete two-thirds of their purchase journey online before ever contacting a vendor) and popular (90% of B2B buyers say online content has a “moderate to major effect” on their selection process), spending on content marketing is expected to nearly double by 2019.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Only B2B

FEBRUARY 22, 2018

7 Top Marketing Automation Tools for SMBs. What are the best marketing automation tools for today’s small to medium businesses? This is especially true when it comes to marketing. That means being able to run a lean business, maximize the potential of the marketing budget, and scale faster. Productivity.

Marketing Automation Services 96

Marketing Automation Services Budget Programs Marketing Budget Creation Enterprise Management 96

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Develop a written strategy.

Research 96

Research Planning Marketing Budget Creation Content Marketing 96

Outbrain

MARCH 4, 2020

Fortunately, there’s always hope in a solution. And when it comes to conversions, the solution is conversion rate optimization. This whole process involves optimizing your pay-per-click ads (PPC), landing pages, and even your website design for the benefit of your customers (and of course, your business).

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49