Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions
Customer Experience Matrix
SEPTEMBER 18, 2023
That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. But both measures fell in the current survey.
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