Contently

DECEMBER 6, 2016

With this view of the landscape and what’s coming up on the horizon, we see zombie content marketing as the biggest challenge for brand publishers in 2017. As you plan your content strategy for 2017, that’s the fundamental question you can’t stop asking. Two forces are causing this crisis. Rigorously strategic.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

EveryoneSocial

NOVEMBER 24, 2020

Content that is created and distributed by employees is highly effective for expanding a company’s reach and impact. I won’t spend much time here, as the UGC stats in the next section will really open your eyes up to the bright future of employees making and sharing of their own volition. User-generated content benefits.

User-Generated Content 63

User-Generated Content Paid Content Statistics Generation 63

Webbiquity

JANUARY 1, 2019

The 12 Best Competitive Intelligence and Benchmarking Tools. Written almost exactly a year ago, this post compiled and analyzed the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts during the last two months of 2017. 47 Superb Social Media Marketing Stats and Facts.

Work Management 210

Work Management Marketing Management Screencast Stats 210

SnapApp

MAY 25, 2018

Converting leads to customers was the top marketing priority for 70% of organizations in 2017. 2018 Demand Gen Benchmark Survey ). HubSpot, Demand Generation Marketing Survey 2017 ). 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. 2018 Demand Gen Benchmark Survey ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

MAY 22, 2018

Converting leads to customers was the top marketing priority for 70% of organizations in 2017. 2018 Demand Gen Benchmark Survey ). . HubSpot, Demand Generation Marketing Survey 2017 ). . 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. HubSpot, State of Inbound ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Ease Buyer Pain. In contrast, only 8.5% Document Your Strategy and Communicate Progress. Lead Generation: 79%.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. Content Marketing Institute. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Vidyard

DECEMBER 17, 2020

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Get the latest benchmarks and trends for virtual selling. On average, 52% of viewers watch a video all the way through, regardless of the video’s length—more than the 46% who would do the same in 2017.

Statistics 157

Statistics Video Marketing Planning Business 157

Sprout Social

MAY 1, 2017

— Choose Chicago (@ChooseChicago) April 20, 2017. A post shared by vans girls (@vansgirls) on Apr 24, 2017 at 9:02am PDT. — Buffalo Wild Wings (@BWWings) April 9, 2017. — Gap (@Gap) April 22, 2017. A big question still unanswered is how to actually measure engagement and benchmark stats for the future.

Social Media 110

Social Media Media Work Management Network Marketing 110

Content Marketing Institute

DECEMBER 27, 2017

The DIY tool: This checklist is part of the article How to Win Your Battle for Content Marketing Buy-in [50+ Stats]. To document your workflow, visualize the progression of all the tasks to move a content asset from the idea stage to distribution and promotion. Set roles and responsibilities. joderama Click To Tweet.

Template 111

Template Paid Content Planning Content Marketing 111

Hubspot

MARCH 2, 2017

Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. We cite these surveys, and we think you should too: B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

Brandpoint

JUNE 25, 2018

And in 2017, mobile devices accounted for over 50 percent of all web traffic worldwide, compared to just.7 According to Search Engine Journal, “ Instant Articles is a distribution platform that allows publishers to distribute their content as native media within Facebook’s mobile app.” Webmail: 28 percent.

Mobile Marketing 115

Mobile Marketing Marketing & Strategy Marketing Strategy Planning 115

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Use large fonts and visually represent all key stats so they jump off the page. Data/research. Clear content strategy.

Webinar Metrics 110

Webinar Metrics Top of Funnel SEO Budget Programs 110

Content Marketing Institute

FEBRUARY 13, 2018

According to the Content Marketing Institute’s latest B2B benchmark report for North America, 92% of B2B marketers use social media for content distribution, a rate just below email usage (93%). The 2017 Edelman Trust Barometer report reveals that 62% of people trust a brand’s social media more than its advertising.

Linkedin 111

Linkedin Brand Identity Branding B2B 111