How 8 Brands Mastered Marketing and Sales Alignment
Hubspot
NOVEMBER 19, 2020
The marketing content being produced is directly on target with their outreach, landing them meetings on the first touch.". Outreach encourages both teams to avoid blame at all costs. As Mark Kosoglow, VP of Sales at Outreach , says: "You need to decide not to have a blame-game mindset or culture.
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