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ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that state. These correlations will be the basis for recommending the next best action for each account.

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Are You Mobile-Responsive or Mobile-Complacent?

DiscoverOrg

You learn product features inside and out, pore over CRM notes, do research, makes calls, crank out emails, develop relationships, make more calls, write more emails…what we’re saying is, selling isn’t easy. By the end of 2015, mobile had impacted over $1 trillion in retail sales. All in all, Forrester reports that U.S.

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

It does this by placing a tag on client Web sites to identify visitors and track the content they consume, and then connecting client CRM systems to find which visitor companies ultimately made a purchase (or reached some other user-specified goal). TrenDemon does a bit more than correlate content consumption and final outcomes.

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Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

Use of the client''s internal data for model scoring, and whether this extends to sources beyond CRM. This correlates to some degree with market presence. Kemvi is just emerging from stealth and plans to launch formally late this year or early 2015. Whether the vendor provides lists of individuals as well as companies.

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AI in Marketing: The New Frontier

Conversica

According to Landers, autonomous marketing AI—which processes information and automatically serves up the next offer or content based on data, thus requiring a much higher level of trust—makes it easy to determine ROI because the numbers are direct correlations to the implementation of AI technology. Carl Landers.

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Sales Enablement in the Experience Economy: Strategic Considerations for B2B Enterprises

Martech Advisor

This means infusing sales enablement elements across email, CRM, marketing automation, sales readiness and sales productivity tools. They focus on correlating content to ‘inflection points’ in the buyers’ journey. Modern sales enablement platforms help connect all the elements of the marketing and sales tech stack.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Bing recently announced Dynamics 365, its big data CRM service, to begin integrating features across Microsoft’s properties, including LinkedIn. This session continued with a recap of Customer Match, the 2015 feature that ties email lists to AdWords.