SnapApp

MARCH 6, 2015

For the marketers at Blackbaud University , the obvious answer (of course) was “C.” Training has a tremendous impact on Blackbaud University’s customers, and this highly engaged and vocal group has flooded the marketing team with responses to the question, “How has training impacted your organization?” The Solution. The Results.

Peer-to-peer 83

Peer-to-peer Campaigns Microsite Sales Qualified Leads 83

Content Marketing Institute

MARCH 15, 2018

Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your head around. The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's

Marketing AI 103

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 103

Adobe Experience Cloud Blog

AUGUST 6, 2015

Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation. Many companies do roadshows for a variety of reasons.

Thought Leadership 48

Thought Leadership Marketo Best Practices Microsite 48

Hubspot

AUGUST 16, 2015

This is a testament to both the quality of the product and the strength of its marketing. According to Adweek , the key to Lego's success has been the consistency in the brand's look and feel, coupled with the company's ability to adapt just enough to "change with the times and broaden its market.". A History of Lego Marketing.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Brand Identity 28

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 50

Resources Content Marketing Planning Best Practices 50

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. This award recognizes the SnapApp customer with the best overall integrated marketing campaign. Winner: Blackbaud. Impressive Integrator.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. This is a classic for marketers, magazines, and sites like Buzzfeed. Here ya go. Content That Tells a Story.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167