Hubspot

FEBRUARY 3, 2020

And, as a small business marketer, you likely can't afford a Super Bowl ad or a Broadway musical alternative just yet. 4 Small Business Alternatives to Super Bowl Advertising. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences.

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

EMagine B2B Blog

MARCH 18, 2015

Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. 1: A shift in B2B researcher demographic.

B2B Marketing 40

B2B Marketing Planning B2B Search Engine Marketing 40

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. In short, the more you learn, the better you’ll market.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Hinge Marketing

AUGUST 3, 2015

For years, CPA marketing evolved only gradually, moving forward by the force of inertia. But powerful forces are reshaping the marketplace, and CPA marketing must adapt to keep up. What are these changes, and how can firms advance their marketing practices to get ahead? For a while, this was enough. Demographics are Destiny.

CPA 48

CPA Cost per Acquisition Allocation Planning 48

Onalytica B2B

SEPTEMBER 16, 2015

What were once standalone websites and online chat services; are now advertising spaces and business opportunities. Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example). In 2003, social networking website MySpace was launched.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. And the image-focused social network has done a better job than even Facebook of continuing to attract millennial and Gen Z users. Eight Instagram Marketing Stats. Half of all Instagram users follow at least one business account.

Stats 242

Stats Twitter Linkedin Planning 242

Webbiquity

FEBRUARY 9, 2016

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. 14 Email Marketing Stats and Facts.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Webbiquity

APRIL 4, 2017

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. As noted here previously, “85% (of B2B buyers) prefer text over video. Pricing: $12/$29 per month, or $665 one-time. Video Marketing Tools. 1) Animoto.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera.

Social Media 136

Social Media Campaigns Media Best Practices 136

ConvertKit

APRIL 2, 2021

Khe did the unimaginable: he left his Wall Street job in 2015 without a plan of what he’d do next. In early 2015, Khe was working in a high-profile job in finances: a managing director at a Wall Street company. For Khe, this wasn’t something he thought he’d turn into a business. Image via Creator Stories. Khe’s CNN feature.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

Vidyard

MARCH 23, 2021

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Contents 1.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

Template 101

Template CMS Development Domain Buyer Personas 101

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” We’re talking numbers, baby – and frankly, I think marketing content could use more of them.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

EveryoneSocial

FEBRUARY 26, 2018

For a business, employee advocacy opens up opportunities to drive brand recognition, increase organic sharing and engagement, increase referral traffic, generate new leads, and source new potential hires, all through the trusted voice of their employees. Dell, Disney, Coca-Cola, etc.).

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Content Standard

SEPTEMBER 27, 2017

With highly engaging content, Snapchat marketing poses a good opportunity for brands to connect with their target audience in a new way. Brands are incorporating Snapchat into their social media marketing strategies. Here are various ways you can engage with Snapchat users and some examples of brands doing Snapchat marketing right.

Paid Content 89

Paid Content Paid Search Agency Advertising Agencies Work Management 89

SendX

OCTOBER 23, 2018

You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. Refinery29: “ 10 bizarre money habits making Millennials richer ” 3. Digital Marketer: “ Is this you? ” Digital Marketer: “ Check out my new “man cave” [PICS] ” 9. Tory Burch: “ This.

Best Practices 234

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 234

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100