article thumbnail

Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. 9 of the craziest PR and social media requests by Ragan’s PR Daily.

article thumbnail

The 14 Best Content Planning and Research Tools

Webbiquity

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps.

Planning 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Business Is About to Boom for Social Media Agencies

Convince & Convert

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. What do you get?

article thumbnail

Metrics-Driven PR: When an Acquisition is the Goal

Bluetext

We’ve been writing a lot recently about metrics-driven PR. PR that enhances enterprise value has several components to it, including: Drawing attention to all key parts of the business – Technology firms may have products, services, capabilities and customer stories that are most conducive to press.

PR 20
article thumbnail

Opportunities for AI in Content Marketing Easily Explained

Content Marketing Institute

Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) Here’s a sample output from reverse engineering Google: The resulting lists hint at what words or categories to cover when developing new content around your reverse-engineered keyword.

article thumbnail

New Research on CPA Marketing Budgets

Hinge Marketing

Overall marketing spending (including compensation for marketing department) across our sample averaged 2.19% of firm revenue. They spent less on traditional strategies like advertising, sponsorships, non-educational firm events, individual partner business development set-asides, and PR. What We Found. The Bottom Line.

CPA 48
article thumbnail

How to Avoid Becoming a Marketing Fossil

Hubspot

of CMOs have proven the short-term impact of marketing spend , while long-term spend dips to 29% in the latest 2014 CMO Survey. ” Map sample customer journeys through your buying process and identify gaps where your team’s skillset or structure falls short, then tailor your strategy and hiring plans accordingly.