Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. In March 2018, we started to see the impact of these changes: a new all-time traffic record across our three blogs -- Marketing, Sales, and Service -- and a renewed sense of purpose for the future.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

MARCH 12, 2014

They used to be a place to optimize for keywords so crawlers would know more about your page contents; now, it''s more important you write something compelling that makes readers want to click so you can improve conversion rates from SERP results to your website. If not, does it really matter that the traffic to your website has increased?

SEO 28

SEO Top of Funnel Domain Funnel Advertising 28

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Keep content formatting consistent.

Google 101

Google Lead Scoring Lead Ranking SERP 101

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. YouTube use accounts for 10% of all traffic on the Internet. Internet users.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 24, 2013

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up in the top of the search engine results pages (SERPs). Which keywords are giving you the biggest gains in traffic and leads? 1) The Content Assessment.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. The results have been nothing short of eye-opening. Great for us, right? nuts, right?

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

MAY 27, 2014

Some examples of this would be a hair salon competing against InStyle magazine over the term "hot haircuts for summer 2014." The people who are rubbing up against you in the SERPs should be the people writing for you on your own site, and vice versa. How to Beat Content Competitors. content creation'

Advertising Agencies 28

Advertising Agencies Lead Ranking SERP Paid Search Agency 28

Content Standard

SEPTEMBER 30, 2016

According to Hubspot’s 2016 State of Inbound Report , the majority (66 percent) of marketers surveyed said that, for inbound marketing projects specifically, “growing SEO [and] organic presence” was their top priority. Your CMO will thank you—and with all those boosts in traffic, you’ll be happy, too!

Stats 40

Stats SEO Marketing & Strategy Lead Scoring 40

Hubspot

AUGUST 8, 2014

” HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. As a leader in inbound marketing, HubSpot aims to present the facts. It always will be.

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. Google researchers ran statistical models on their SERPs to find out if paid search eats up organic traffic. The result showed 89% of traffic generated by paid ads isn’t replaced by organic.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

SEPTEMBER 1, 2015

Since we are all reliant on search engines for traffic, we have to stay in the know about the latest updates -- and make changes if we're affected. Thankfully, there are plenty of free tools out there to help even the busiest marketer watch out for these dreaded silent traffic killers. Secure Update: Born in 2014. Double win!

Google 28

Google Copyright SEO SERP 28

ClearVoice

AUGUST 13, 2019

Then in 2014, the next link-building drama unfolded around guest blogging. Matt Cutts, former head of Google’s web-spam team, gave content creators a warning on his personal blog : “Okay, I’m calling it: If you’re using guest blogging as a way to gain links in 2014, you should probably stop. Build pillar pages.

Link Building 78

Link Building SEO Ad Building Marketing & Strategy 78

Webbiquity

FEBRUARY 24, 2015

Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). The Ultimate Guide to Enterprise SEO by SERPs. ” My “Meet the Search Engines” SMX West 2014 Takeaways by Sugarrae.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100