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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

With help from retargeting techniques and Google Display Network , they were able to increase their number of qualified leads and CTR. Ride-sharing app Sidecar did this in 2014 when they partnered with famous bloggers to create a one-of-a-kind experience for their customers. Partnerships.

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

Respondents are selected at random, and because the sample is statistically significant , the sample should mirror actual user behavior pretty closely -- this type of survey was even used to correctly predict election results in 2012 , 2013, and 2014. and one to a representative sample in Australia.

SEO 97
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7 Key Steps to Learning & Improving From Your A/B Test Results

Convert

A/A tests work best with large traffic sites as the sample data needed to accurately check can be quite large, but the difference in a 1% error could be huge. That’s why we recommend you get a statistical significance of 95% or higher, but ALSO run the test over 2-4 sales cycles, with 300+ conversions, and with a large enough sample size.

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Why People Are Ignoring Your Emails [New Ebook]

Hubspot

Here are some sample subject lines we’ve seen work well: [First Name] , quick question for you. But recent data from the 2014 Email Open Rates Report shows something slightly surprising. As you can see in the graph above, the control generated a 0.73% clickthrough rate (CTR), and the treatment generated a 0.96% CTR.

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. So from a CTR perspective, they still matter.

SERP 74
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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

This panel opens with discussion of exact match close variants – a functionality that debuted on Google in 2012 to allow phrase and/or exact match keywords, became mandatory in 2014 (requiring advertisers to use negative keywords) – and most recently had exact match close variants announced in March 2017. higher ROAS than desktop. . .

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International SEO 101: Which Domain Structure Should You Use?

Hubspot

Respondents are selected at random, and because the sample is statistically significant , the sample should mirror actual user behavior pretty closely -- this type of survey was even used to correctly predict election results in 2012 , 2013, and 2014. and one to a representative sample in Australia. Here''s what we found.

Domain 28