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Are Your Peers Beating You to Video Marketing Results?

Vidyard

For the fourth year in a row, we’ve partnered with Demand Metric to publish The 2017 State of Video Marketing which samples a broad array of video marketing professionals across industries to see how they’re doing. Others still tried home-grown solutions, and regardless of medium, all despaired the lack of insight.

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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

Ride-sharing app Sidecar did this in 2014 when they partnered with famous bloggers to create a one-of-a-kind experience for their customers. This is particularly useful for niche businesses—it allows people to touch, hold, and sample your clients’ products. Leverage Sustainable Mediums.

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Social Media Marketing Pros Are 6x More Likely to Beat Sales Quotas [Study]

Content Standard

On the one hand, the medium’s efficacy is pretty much impossible to dispute, especially for B2C brands that are looking to reach their audiences anywhere at any time. Social media holds a strange middle ground for many marketers.

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Viewtopia: The Perfect Place for Marketers to Be on November 9-10, 2016

Vidyard

Video is everywhere, and it’s proving its value across organizations because it engages and converts better than other mediums. Here’s a sample of what you’ll learn in our sessions and workshops: Using video strategically throughout the buyer’s journey. In 2014, we ignited the the world’s passion for video marketing.

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Strong Marketing Leads to M&A Success

Bluetext

Here’s just a sampling of clients who have reached their M&A goals: Cigital. In early 2014, realizing that they they needed to up their visual identity and brand, BroadSoft turned to Bluetext. Medium Title: Medium Content: The post Strong Marketing Leads to M&A Success appeared first on Bluetext.

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New Research on CPA Marketing Budgets

Hinge Marketing

million, Medium average = $16.9 Overall marketing spending (including compensation for marketing department) across our sample averaged 2.19% of firm revenue. This innovation in methodology made possible an all-inclusive, apples to apples comparison. Our respondents represented a full spectrum of the accounting industry. What We Found.

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Metrics-Driven PR: When an Acquisition is the Goal

Bluetext

A sampling of results for the most recent full three years (2014-2016) indicates the result of these efforts. Medium Title: Medium Content: The post Metrics-Driven PR: When an Acquisition is the Goal appeared first on Bluetext. Then we sought to increase BroadSoft’s “share of voice” in these conversations.

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