SMX West 2017 Day 1 – Google Assistant, Advertising in Google Maps, Offline Attribution
QuanticMind
MARCH 21, 2017
There were 76 billion calls driven by digital marketing to US businesses in 2014 – the number is projected to jump to 162 billion in 2019. Digital ads will drive more than 108 billion calls to US businesses this year; mobile searches will drive 40 billion call conversions…and calls tend to convert 10-15x more often than web leads.
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