Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. What are the demographic and psychographic characteristics of your current or prospective customers? How will you transcend (hopefully) likes and engagement? Will you measure ROI?

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

6sense

JANUARY 7, 2022

Founded in 2013 with deep roots in big data and predictive analytics, 6sense pioneered audience management capabilities eight years ago with dynamic audience creation using first, second, and third party intent and behavioral data.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Valasys

JUNE 4, 2019

Dynamic content (sometimes also known as adaptive content or Real-Time content) refers to web content that changes based on the preferences of the buyer persona or as per their demographic, firmographic, psychographic or “fit-data.” CRM is a powerful tool on its own.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Content4Demand

MARCH 24, 2020

Good personas always include buyer psychographics, which is where you can get to the heart of the emotions at play in their decisions. Schwarz points to the 2013 Volvo Truck ad “ Epic Split ” with with Jeanne-Claude Van Damme and how it simply created a feeling of “Wow!”

B2B 55

B2B Psychographics Content Ad Exchange 55

Hubspot

JUNE 13, 2018

Create highly detailed buyer personas using psychographics instead of traditional demographics. An oldie, but a goodie -- Forbes published a marketing plan template that has amassed almost four million views since late 2013. After reading it, you’ll learn how to: Align your content objectives and KPIs with your business goals.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Valasys

AUGUST 29, 2019

Ever since Google updated its core Hummingbird algorithm on 26 th of September 2013, it has been rewarding the marketers for creating relevant pieces of content in terms of better rankings on SERPs. . The pieces of content being created should resonate with some particular questions that might follow the phrase “Hey Alexa…” .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Hubspot

DECEMBER 22, 2015

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. Marketers also need access to psychographic, behavioral, and interest-based data—and when it comes to using data to build campaigns, accuracy is the ‘name of the game.’ Build Audience Profiles.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28