article thumbnail

For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

article thumbnail

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. From Andrea Cruz Lopez. Related Posts.

Adwords 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. This allows content marketers to follow and focus on themes, while moving up in SERPs to increase organic visibility. Credit: www.cbssports.com.

article thumbnail

5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

4 Ads at Bottom of SERPs. Ryan Charles , Marketing Director of Hire a Helper, shared his insights about newsjacking, aka taking advantage of news stories to promote a product or brand. The 5-10 Concept: Focus optimization efforts on content ranking in positions 5-10 to push it higher in SERPs. Visual Sitelinks. Pop-Up Map Ads.

article thumbnail

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. From Andrea Cruz Lopez. Related Posts.

Adwords 120
article thumbnail

Legacy B2B Content: When to Refresh, Redirect, or Remove

KoMarketing Associates

Certainly, the search landscape has changed quite a bit over the years and to be successful, you have to pivot your content marketing strategy – what worked five years ago is certainly not what works today. One example of this is optimizing for Google Answer Boxes – a SERP feature that didn’t even exist a few years ago.

article thumbnail

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Based what we’ve seen and reported on, here are 10 benchmark reports and guides we recommend for review (including Software Advice’s report detailed above) in preparation for developing goals and objectives for the new year and beyond: DemandMetric’s Digital Marketing Landscape Benchmark Report.