Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Together, these circumstances present a major challenge for marketers everywhere to target the right people and be a part of the conversation.

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Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Author: Steven Simoni Here’s something that not enough nonprofits are saying to their boards and CEOs: “We need a more sophisticated marketing automation strategy.”. With that in mind, here are three reasons nonprofits should develop and refine their marketing automation strategy: 1. Knowledge is power.

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Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

Vidyard

JUNE 3, 2013

When it comes to marketing automation, social selling and delivering sales and marketing ROI Jill Rowley is a true expert and thought leader. When you combine Jill’s expert understanding of marketing automation with sales you get a powerful combination. Enjoy and stay tuned to more from Jill!

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ROI Video Marketing Thought Leadership Lead Scoring 51

Adobe Experience Cloud Blog

MARCH 28, 2014

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. New to Marketing Automation: A Broad Approach. New to Marketing Automation: A Broad Approach.

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Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. A: When I started, the marketing team was fragmented and lacked a central marketing organization.

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Lake One

JUNE 27, 2019

The gist is a process by which your sales and marketing team get on the same page around goals and communicate regularly. For a deep dive into driving sales and marketing alignment , check out our comprehensive guide on the topic. But how do you measure the benefit of sales and marketing alignment commitment?

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Adobe Experience Cloud Blog

OCTOBER 1, 2013

For this growing number of users, the mobile internet is the internet, and mobile is the only way marketers are going to reach them online. Marketers have been trying hard to keep pace with these changes. billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. Go native.

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Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. Frank Passantino suggested this KPI in a recent Marketo blog. Marketing Automation' Do Something New.

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Allocation P2P Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MAY 23, 2014

Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. The Marketing U-Turn. Modern Marketing'

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Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. There is so much data available to marketers today. That means that there’s a huge opportunity to increase relevancy for marketers. Is the future of digital marketing here?

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Adobe Experience Cloud Blog

NOVEMBER 20, 2013

Dreamforce 2013, the largest vendor-led technology conference in history, is in full swing: 120,000 registrants+, 350 exhibitors, A-list celebrities around every corner, and so much swag they had to provide conference goers with extra backpacks. .” Leadership is listening. Salesforce.com'

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Salesforce.com Marketing Automation Services Thought Leadership Conference 48

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

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Adobe Experience Cloud Blog

NOVEMBER 16, 2013

CAN’T-MISS MARKETING SESSIONS. Need inbound marketing or email marketing tips? Join our own Jon Miller for “10 Ways Marketing Automation and Inbound Marketing Work Together” (Wednesday, 10:30am) and DJ Waldow for “11 Secrets to Email Marketing That Gets Opened, Read, and Clicked” (Tuesday, 12:30pm).

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Tips Salesforce.com B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JANUARY 20, 2014

Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing.

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Adobe Experience Cloud Blog

DECEMBER 9, 2013

Marketo – for marketing automation. Dominant enterprise suite vendors (the troika) still maintain the majority of market capitalization. Here is the current market capitalization of IBM, Oracle, and SAP as of November 28 th , 2013 (according to Yahoo Finance). Splunk – for analytics. Product and Industry'

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Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. James McDermott: Sure. Recently Vista also acquired Gainsight.

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Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. James McDermott: Sure. Recently Vista also acquired Gainsight.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. James McDermott: Sure. Recently Vista also acquired Gainsight.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Adobe Experience Cloud Blog

AUGUST 25, 2014

Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you. You probably already know about leveraging your marketing automation with interactive content. That is why many marketers are incorporating interactive content into their overall strategy.

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Adobe Experience Cloud Blog

APRIL 14, 2014

This book is a great resource for marketers of all levels—from lead generation beginners to the more advanced. But, there are some tactics that I simply didn’t have room to go into detail about, so I thought I would mention a few here. In my experience, guerrilla marketing techniques work particularly well around an event.

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Adobe Experience Cloud Blog

DECEMBER 9, 2014

We are on a crazy, wild ride as marketers, with dramatic changes in how we market and connect with people coming at us at an unprecedented pace. In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there.

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