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Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., Screenshot taken 1/27/2014.

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dotdigital partners with Adobe to power enhanced customer engagement across all touchpoints

DotDigital

dotdigital first collaborated with Magento in August 2013 and ultimately became a Premier Technology Partner for email marketing in 2015, helping retailers and brands increase consumer interaction and drive long-term loyalty and customer lifetime value (CLV). In February 2021 and as part of the Magento 2.4.2

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5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. Increased Focus on Employee Advocacy.

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7 Ways IoT Is Changing Retail in 2018

Hubspot

If you have frequently returning customers, I bet you’d like to reward them for their loyalty. With IoT, you can set up sensors around the store that send loyalty discounts to certain customers when they stand near products with their smartphones, if those customers sign up for a loyalty program in advance.

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21 Vital Mobile Marketing Facts and Statistics for 2014

Webbiquity

And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. million in 2013; and that figure is projected to quadruple to $31.1 93% of consumers say branded apps don’t contribute to their brand loyalty. ” ( Fast Company ).

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5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

The business holiday card: a time-honored tradition dating back to hand-written letters, a well-organized file-o-fax, and the fruit basket, season’s greetings have long served to remind customers just how much their various vendors care. These days, however, tidings of joy are often an afterthought. Make It Personal. million times.

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7 Innovative Ways Retailers Are Using Beacon Technology

Hubspot

Beacon technology, first introduced by Apple in 2013, are small Bluetooth devices that can send alerts to smartphones based on location proximity. Picture this -- you're sitting in your seat at a baseball game, and a hot dog vendor walks by. Use beacons as a loyalty program. What is beacon technology?