Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. One reason SEO gets a bad rap, especially among B2B marketers, is the sheer amount of low-quality B2B content that’s ranking on page one in the SERPs.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Hinge Marketing

DECEMBER 3, 2014

This is also a useful method for identifying long-tail keyword phrases that may be more difficult to identify in keyword planner tools. Similar to the auto-populate function, Google provides “related searches” at the bottom of most SERPs or “search engine results pages.” 2) Google Related Searches.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

DECEMBER 12, 2013

And these are, conveniently, also the signs to search engines that your site is worth surfacing in their SERPs. Google has been very, very busy in 2013. Instead, focus your efforts on a smaller mix of keywords -- let''s say 20 or so -- with a nice mix of head terms, long tail terms, and quick wins.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

seo.co

OCTOBER 4, 2021

Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? For example, many booking agencies would keyword stuff their webpage footers with phrases like “cheap hotels paris” or “cheap hotels nyc” just to increase their SERP ranking. What is Keyword Density? Source: [link].

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

seo.co

MARCH 25, 2022

Another study from Orbit Media Studios illustrated how internal link building (and a handful of other onsite tweaks) could take a page from rank 33 to rank 5 for the phrase “IT hiring trends 2013.”. Secondary and long-tail keywords.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Hubspot

OCTOBER 15, 2018

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. Each cluster topic page for the pillar focuses on providing more detail for a specific long-tail keyword related to the main topic.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78

Single Grain

MAY 4, 2022

From conducting site audits to preparing custom SEO marketing plans, WordPress SEO companies can help you rank your site better in the SERPs, which will increase brand visibility, the flow of leads and, ultimately, your revenue. In 2013, Eric Siu bought a failing SEO agency for $2 and converted it into this leading digital marketing agency.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Single Grain

APRIL 25, 2022

For example, when you Google a search term, the results that appear at the top of the SERPs are always the paid results (i.e. They expertly research and select the long-tail keywords that are most often used to search for your product or services. Ignite Visibility was launched in 2013 as a full-service digital marketing agency.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Webbiquity

NOVEMBER 12, 2013

In the consideration stage, “category level” web page content, “long tail” blogs and news articles, newsletters, FAQs and white papers are most effective. Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012. Brandpoint ). B2B Marketing Insider ). Or do they?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

seo.co

SEPTEMBER 28, 2020

Hummingbird , from 2013, introduced semantic search, which practically eliminated exact match keyword consideration in favor of considering context and meaning. One solution is using topic clusters, a content-focused strategy that can help you rank for highly competitive head keywords and accessible long-tail keyword phrases simultaneously.

Long Tail Marketing 111

Long Tail Marketing SEO Lead Ranking Lead Scoring 111

Webbiquity

NOVEMBER 12, 2013

In the consideration stage, “category level” web page content, “long tail” blogs and news articles, newsletters, FAQs and white papers are most effective. Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012. Brandpoint ). B2B Marketing Insider ). Or do they?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

KoMarketing Associates

JUNE 4, 2015

Here at KoMarketing, our content and SEO teams work in tandem to construct a list of keywords (and their long-tail variations) to start filling in our editorial calendar with targeted topics well in advance. After I feel like I’ve given keyword tools a thorough pass for ideas, I typically move on to SERP analysis.

Content Marketing 120

Content Marketing Planning Content SERP 120

Single Grain

SEPTEMBER 3, 2019

Search for anything related to SEO, social media strategy or content and one of his articles is likely to be at the top of the SERPs. Then create other, more detailed pieces (or “spokes”) related to the hub’s long-tail keywords and link them all together through the hub. Get A Free Consultation. 1) Neil Patel. Takeaway Tip.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106