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Email Marketing: How to maintain low opt-out rates

markempa

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more.

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How Advice from Steve Jobs Inspired the AppExchange

Salesforce Marketing Cloud

” After brainstorming and focus group testing, Jobs’ advice became reality with the launch of AppExchange in 2006. pic.twitter.com/FnFbzNG6BC — Marc Benioff (@Benioff) September 11, 2013. This stemmed from a conversation Benioff had with Jobs, when seeking business advice.

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Rain the Growth Agency Promotes Two Within its Digital and Research Groups

Rain: The Growth Agency

Both of these experts joined the agency in 2013, and have shown dedication to furthering its growth in the two areas named. His team also conducts brand momentum and image studies, focus groups, quantitative and qualitative research projects and ethnographies.

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Sponsored Comments: Can Genius Build the Next Big Ad Platform?

Contently

Near the end of 2013, Google penalized the company for some shady SEO practices. Brands don’t exactly love negative feedback unless it’s in a stale environment like a focus group, which is why most native ad campaigns don’t offer commenting options. In other words, Genius would have to work with brands.

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Enter This Copywriting Contest and Win a Free Trip!

Convince & Convert

Since 2013, we have grown from $800,000 a year to looking at over $2.7M We know this large focus group of experienced copywriters and marketers may be able to identify a Value Focus we’ve overlooked. In] 2016, for Consumer Reports’ online fundraising, we look to continue to grow revenue. Plus, you’re creative folks.

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7 Marketing Resolutions to Start the New Year Right

Hubspot

So take the time to crunch the numbers, discover what is and isn''t already working for you, modify your campaigns accordingly, and your 2014 is bound to be just as -- if not more -- successful than 2013. 1) Focus on mobile. Well, believe this: As of February 2013, there were 6.8 Don''t believe him?

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Why Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)

ClearVoice

In 2013 while people were still limping from the blows of the financial crisis, J.P. ” But to design the product, “I spent seven months interviewing successful individuals and hosting focus groups and found that focus groups were the best way to get true product feedback.”