Buffer

JANUARY 2, 2019

Brian : Mobile usage and even shorter attention spans will continue to increase the popularity of short-lived content in 2019, especially with Millennials and Generation Z’ers, who thrive on their relationships with brands being authentic and meaningful. And it has been showing a general upward trend since 2013.

Social Media 111

Social Media Trends Marketing AI Media 111

Hubspot

MAY 2, 2014

Did you reach people where they spend the most time on Facebook''s News Feed and mobile? This year, the average 30 second advertisement slot during the Super Bowl cost four million dollars. Newcastle even released the storyboards and the footage of the focus groups that would have been, for the campaign that never was.

Facebook 28

Facebook Paid Search Agency Advertising Agencies Brand Identity 28

Hubspot

MAY 15, 2013

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing. But (isn''t there always a but ?).

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122