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How online reviews affect buying decisions, and what can you do about it

LeadSquared

April 2013). This applies to both kinds – positives and negatives (this is Sept 2013). This means that Yelp’s algorithm (in 2013) filtered out 20-30% of all the posted reviews deeming them suspicious (while they get posted, they remain hidden, unless someone chooses to look at them.). What about the review skeptics though?

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

They care about a unified, intuitive, and lovable brand experience, and considering both the medium and means through which prospects find and interact with your brand is imperative for marketers in 2013 and beyond. Old School: Guess Which Content Your Audience Will Love.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.