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Voice Assistants – The Next Big Opportunity For Digital Marketers

Digilant

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. Differentiating voices : One of the main reasons people enjoy voice assistants is because of the personalization level. Devices will continue to get better at differentiating different voices.

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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” In the past, we had families and friends gathering around the television for a sports event or for a favorite television show. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now.

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B2B Video Marketing Done Right

KoMarketing Associates

Brand Differentiation – Why Buy? The television series “ How Its Made ” says it all! FreshBooks CEO Mike McDerment at SociaLite 2013. Moz: Around the Office. Sprout Social: What is Sprout Social? GetResponse: World’s Easiest Email Marketing. Marketo: What is Marketo? Apache Fabrication and Hosing.

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28 Companies With Even Catchier Slogans and Taglines

ClearVoice

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. You don’t need both a slogan and a tagline, but whatever you use must stand out and summarize your brand’s reason to be in just a few words.

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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

This is what I call your content tilt or differentiation point. Did you know that, according to the Bureau of Labor Statistics , the average American still watches three hours of television per day? And we wanted to do this by the end of 2013. It’s not big enough. You need to go in there and make their heads spin.

Planning 101
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29 Companies With Even Catchier Slogans and Taglines

ClearVoice

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. He went to Jared” was a tagline past its prime, even though everyone knew it due to ubiquitous television advertising.

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The Stories Behind 6 Major Brand Makeovers

Hubspot

Their ads have found their way onto many sexist campaign roundups, including Adweek's Most Sexist Ads of 2013. Another series of Milk Life ads try to differentiate dairy milk from popular alternatives like almond milk. This has signaled a completely new direction for AXE.

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