KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. Brand Differentiation – Why Buy? FreshBooks CEO Mike McDerment at SociaLite 2013. Start planning how to create video for your company now. We’ll help you get started. How can a good B2B video be characterized? Informative. Entertaining. Compels action by the viewer.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. You don’t need both a slogan and a tagline, but whatever you use must stand out and summarize your brand’s reason to be in just a few words.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

ClearVoice

NOVEMBER 30, 2021

Giving customers the content they crave will differentiate you from your competitors. She also covers the art of storytelling, a skill crucial for creating effective content. Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (2013) by Mark Schaefer and Stanford Smith.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Contently

APRIL 20, 2017

Contently’s mission is still the same as when I joined in 2013. We’ve always wanted to help brands create content by giving them powerful content marketing technology and connecting them with the most talented storytellers on earth. Stage I: The plucky startup days (2013-2014). And guess what?

Top of Funnel 149

Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 149

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. That said, it’s not surprising to know that a 2013 Dimensional Research and Zendesk study reported that 88% respondents were influenced by an online review while making a buying decision.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Content Standard

OCTOBER 17, 2018

We all want to be brilliant brand storytellers and create content that shows our audiences the best value our industry has to offer. Now a cybersecurity consultant, he uses storytelling to weave in his experiences with the police to get his message to stick. What’s a security marketing strategy meant to look like?

Planning 72

Planning Storytelling Work Management Marketing Management 72

Hubspot

SEPTEMBER 5, 2018

Differentiate your product from your competitors’. 2013 : Sites like Pinterest and Instagram join the social network scene. Use Storytelling. Storytelling helps paint a bigger picture of a brand or company, not simply promote a single product or service. Here are a few: Raise awareness for your brand. million viewers.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Content Standard

JULY 26, 2016

At the time, Skyword had recently launched the Content Standard, a digital publication and enterprise information hub focused on the future of marketing, creativity, and storytelling. So in September of 2013, we hired a content marketing manager who would also act as the managing editor of our digital publication.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

DivvyHQ

MAY 1, 2019

As he held a steaming bag of Frito’s laden with chili and sharp cheddar cheese back in 2013 Bourdain remarked, “It feels like you’re holding warm crap in a bag. Your goal in planning content for this persona is to differentiate against competitors. You had small bites at some fusion hipster bar where they did a lot of little plates.

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. 3: Video Can Differentiate You from Your Competitors. As a writer, this scares me.

Video Marketing 42

Video Marketing Brand Identity Branding Peer-to-peer 42

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. 3: Video Can Differentiate You from Your Competitors. As a writer, this scares me.

Video Marketing 40

Video Marketing Brand Identity Branding Peer-to-peer 40

Single Grain

MAY 4, 2022

In 2013, Eric Siu bought a failing SEO agency for $2 and converted it into this leading digital marketing agency. The differentiating factor that WPTangerine has compared to other WordPress SEO services is that they offer a 30-day money-back guarantee. Case studies are fun to read because they follow a storytelling approach.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Marketing Insider Group

APRIL 13, 2015

It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. It would be storytelling, plain and simple – and that’s the dream, isn’t it?

Storytelling 100

Storytelling Television marketing Viral Marketing Social Media 100

Hubspot

MAY 15, 2013

However, marketers were typically trained to develop creative briefs, project manage logo design and refinement, and draft the core messages for an advertising campaign, while the visual storytelling and execution were typically left to a designer or agency to draft and return for feedback.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. And it's STILL a big differentiator! It’s less likely that business buyers will transact over mobile, but effectively giving buyers content in the format they want and optimized for the devices they prefer will be a huge differentiator in 2017. Visual brand storytelling.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Content Standard

MAY 7, 2018

As long ago as 2013, Forrester identified a shift toward what they called “ marketing orchestration ,” or managing ongoing customer touchpoints across multiple channels, and yet most marketing teams still lack enterprise-wide visibility of their content and marketing activities.

Multi-Channel 42

Multi-Channel Enterprise Management Paid Search Agency Advertising Channels 42

Hubspot

JANUARY 14, 2014

I believe in the next year, you''ll see more brands focus on owning a channel (instead of ''spray and pray'' in multiple channels) and move to a ''less-is-more'' strategy by focusing on truly differentiated content. 2013 is the year brands began to adopt a publishing and media company mindset. 12) Adopt visual storytelling.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Enterprise Management Allocation 28

Single Grain

SEPTEMBER 3, 2019

Dive Deeper: 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. It’s obviously been noted at Groove that this is one of their key differentiators as their new content is still along the same lines. Video is great for storytelling. It’s interesting ideas that get people to engage and share content.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Litmus

AUGUST 16, 2019

And we were just discussing before recording that, if we’re going way back, he was one of the first speakers at the very first Litmus conference—The Email Design Conference—all the way back in 2013. I so appreciate it and 2013. Is it possible that it was 2013? [00:00:40.130] So what’s the differentiator for you?

Newsletter 42

Newsletter Email Marketing Click Rate Google 42