Vidyard

DECEMBER 2, 2013

The first thing that stood out to me was the fact that not only is Chatter a major differentiator for business collaboration, it is prominently positioned at the core of the new Salesforce 1 application. The Chatter keynote was one that stood out to me for a few reasons. The second thing I noted was the importance of the cloud.

PR 50

PR Differentiation Conference Google 50

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. You don’t need both a slogan and a tagline, but whatever you use must stand out and summarize your brand’s reason to be in just a few words.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Hubspot

DECEMBER 18, 2012

We’d like 2013 to be the year you clean up your marketing toolkit. This blog post is going to outline five activities many marketers waste time but won't help you move the needle in 2013 -- so you can eliminate them for good! If the social networks you’re using aren’t working -- 2013 is the year to stop using them.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

ClearVoice

APRIL 17, 2019

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. You don’t need both a slogan and a tagline, but whatever you use must stand out and summarize your brand’s reason to be in just a few words.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Hubspot

APRIL 8, 2013

Paul Roetzer, CEO and Founder, PR 20/20. With that transparency in mind, he started PR 20/20 with 105 fixed-price, a la carte services. Client renewal rates soared from 37% in 2011 to 83% in 2012, client spend increased 91%, and revenues doubled, a feat they are on track to accomplish again in 2013.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Content Standard

JUNE 23, 2016

SecurityIntelligence.com launched in 2013, generating 250,000 page views via 900 pieces in the first year. A good start, but speed and clear differentiation still needed improvement. For example, equip your PR and communications team during events so they can leverage mass audience and increase reach and exposure.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Hubspot

JANUARY 15, 2021

Differentiating your brand with that of competitors, especially those who may not be willing to take a stand or acknowledge certain truths in the industry. If you feel confident about your brand, your PR team, and your position on an issue, you can take a controversial stance on a popular topic.

Sales Management 101

Sales Management Paid Search Agency Dwell Buyer Personas 101

Hubspot

JANUARY 17, 2014

When you think of Oreo and Super Bowl 2013, you may think of their popular tweet that gained them a lot of recognition. This campaign helped differentiate the company against other fast-food restaurants by targeting a topic that their audience really cares about. The PR and blogger media impression was over 4 billion.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Webbiquity

JULY 15, 2013

Not so much funny as surprising (and even educational), this post explains how six, well, as the title says, “iconic things” had their origins in PR. 25 signs you work in social media by Ragan’s PR Daily. ” Argon doesn’t react. 6 Iconic Things You Won’t Believe Began as Publicity Stunts by Cracked.

Marketing AI 100

Marketing AI Best Practices Business Paid Search Agency 100

Content Standard

OCTOBER 17, 2018

“Few companies give out their top company secrets in their PR, and in cybersecurity that’s just as important. “I work in PR, so the best way to communicate with our users and potential clients is to promote confidence in the Internet and ways to overcome threats. .” ” Telling Security Stories.

Planning 72

Planning Storytelling Work Management Marketing Management 72

Webbiquity

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. 10 things you should never say to a social media manager by PR Daily. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. How are social media marketing best practices evolving?

Social Media 100

Social Media Social Marketing Work Management Media 100

Content Standard

JULY 26, 2016

The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Content Standard

OCTOBER 28, 2015

. “We often use videos for launches of new collections like our special edition notebooks where we can connect with the narrative world of our brand partners,” said Erik Fabian, Director of Brand & PR at Moleskine America. 3: Video Can Differentiate You from Your Competitors. Novelty counts.

Video Marketing 42

Video Marketing Brand Identity Branding Peer-to-peer 42

Content Standard

OCTOBER 28, 2015

. “We often use videos for launches of new collections like our special edition notebooks where we can connect with the narrative world of our brand partners,” said Erik Fabian, Director of Brand & PR at Moleskine America. 3: Video Can Differentiate You from Your Competitors. Novelty counts.

Video Marketing 40

Video Marketing Brand Identity Branding Peer-to-peer 40

Webbiquity

JANUARY 14, 2014

With all that activity, it’s imperative that marketers and PR professionals use the platform effectively as part of an overall web presence optimization strategy. ” The 10 most clickable Twitter headlines by Ragan’s PR Daily. The State of Twitter, 2013 by Margie’s Moments of Tiyoweh.

Twitter 100

Twitter Tips Best Practices Paid Search Agency 100

Hubspot

MAY 15, 2013

In addition, aspiring PR pros were taught to tailor the release to the few, not the many. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. To me, it’s good news because now it’s your time to go and execute on differentiation. I think PR that you read is the biggest BS you read. And it’s like what you see in PR, they figure out the space.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. To me, it’s good news because now it’s your time to go and execute on differentiation. I think PR that you read is the biggest BS you read. And it’s like what you see in PR, they figure out the space.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. To me, it’s good news because now it’s your time to go and execute on differentiation. I think PR that you read is the biggest BS you read. And it’s like what you see in PR, they figure out the space.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Webbiquity

MAY 14, 2013

J-P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.” How can you differentiate yourself from others who are blogging in your niche?”). What’s your angle?

Resources 100

Resources Tips Blogger Social Media 100

SnapApp

DECEMBER 14, 2016

And it's STILL a big differentiator! It’s less likely that business buyers will transact over mobile, but effectively giving buyers content in the format they want and optimized for the devices they prefer will be a huge differentiator in 2017. To differentiate, challenge industry assumptions. Back to top. Sam Hurley.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62