KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. Final Thoughts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

ViewPoint

APRIL 30, 2013

Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. So what areas should companies focus on as their budgets gain traction?

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. Final Thoughts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. All Digital is Mobile.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

EveryoneSocial

MARCH 6, 2017

It’s near impossible to get data on a private company. Fortunately, that all changes when a company prepares to go public and an S1 is like debut sales presentation: it includes a lot of detail and information about the business strategy and performance. As I’ll detail in this post, Snap is an interesting company.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Biznology

JULY 24, 2017

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past.

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. Geo-targeting services allow advertisers to allocate search campaign resources at a local level.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Contently

NOVEMBER 22, 2016

Rather than throwing all of their business at one agency of record, companies can now portion off different parts to the most relevant contractors. A traditional agency would have gone from TV to the internet to mobile and social,” R/GA CEO Bob Greenberg told Ad Age in 2014. “R/GA R/GA is the first company to go the opposite way.”

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Valasys

JULY 2, 2019

The report was evaluated more than 50 different companies, gauging the performances of their websites in terms of user experience, marketing strategies & their ability to suffice the needs of B2B prospects & existing customers.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Outgrow

JANUARY 22, 2020

There is a process to it. And that increased to more than $50000 in 2013. Finch runs his own company, Finch Media Ltd. He believes that affiliates who move forward will be the ones who understand the relationship between the affiliate, the advertiser, and the customer. This is why we felt the need to write about them.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Funnelholic

NOVEMBER 4, 2015

The Expand stage involves maximizing your reach within the list of target companies and influencers identified during the previous stage. This allows you to target your marketing messages to your best-fit customers on the channels where your ads are most likely to be seen, whether that’s social media, display advertising, video, or mobile.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. ADMA was established to represent the interests of marketers and advertisers against restrictive government regulation. Q: How did ADMA get its start? A : Australia is known for its creativity.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

LEADership

SEPTEMBER 19, 2013

Eiji Toyoda (past president of Toyota Motor Corporation (1967-1982), and Toyota’s chairman and advisor until his passing on September 17, 2013) was a game-changer in many ways. Although it was mostly quoted in context of lean manufacturing and cost-cutting, one interpretation (the one I relate to) is about process improvement.

Paid Content 40

Paid Content Marketing Management Paid Search Agency Mobile Advertising 40

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. You look horrible on mobile. Many of us look at mobile when we are mobile. It is an absolute horrible practice to take the same content and render it on mobile because it is very hard to read. 2013: The Year of Social Merchandising.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

DECEMBER 11, 2018

An affiliate, also known as a publisher, can be an individual or a company. A merchant, also known as the product creator or advertiser, is typically the creator of the product or services. They offer revenue sharing and commissions to people or other companies (affiliates), which have a significant following on their brand.

Paid Content 76

Paid Content Work Management Planning Marketing Management 76

Litmus

AUGUST 22, 2023

Email client Web font support Apple Mail ✓ Yes Outlook 2013-2021 ✘ No Outlook Office 365 (Win & Mac) ✘ No Outlook for Mac ✓ Yes Windows 11 ✘ No* Gmail App ✘ No** iOS ✓ Yes Outlook App ✘ No Samsung Mail ✘ No AOL Mail ✘ No Gmail ✘ No ** Office 365 ✘ No Outlook.com ✘ No Yahoo! Learn more → Licensing Brief history lesson time!

Paid Search Agency 69

Paid Search Agency Terms and Conditions Design Google 69

Hubspot

DECEMBER 22, 2015

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. You can sell tickets to local events, sponsor your own events, and work with local advertisers. Here are some tips to help you facilitate that process: Run a sample survey among your audience base.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

MARCH 15, 2015

Print ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untrackable, traditional media format. This print ad won the Mobile Grand Prix at Cannes in 2014. 5) Kontor Records. 8) Lladro Lighting.

Paid Search Agency 28

Paid Search Agency Ads Advertising Agencies Allocation 28

Hubspot

APRIL 4, 2018

Yesterday afternoon, Facebook Chief Security Officer Alex Stamos issued a statement indicating that the company had removed 70 Facebook and 65 Instagram accounts, in addition to 138 Facebook Pages, that were controlled by the Russia-based Internet Research Agency (IRA). It's our Wednesday tech news roundup, and we're breaking it down.

Amazon 66

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 66

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. You don’t have access to the same advertising resources as say “British Airways.”.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Onalytica B2B

SEPTEMBER 16, 2015

What were once standalone websites and online chat services; are now advertising spaces and business opportunities. billion active users , and 700 million using the Facebook mobile messaging app alone. It is also become more mobile centric with the sharing and content being driven more by smartphones. jeffbullas.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

JUNE 11, 2013

The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. They reported 100 million members in March 2011 and 200 million members as of January 2013. Five million of those accounts were added just in the first quarter of 2013.

Brand Identity 28

Brand Identity Branding Amazon Mobile Advertising 28

Hubspot

FEBRUARY 2, 2012

Mobile accounts for half of Facebook's user base at approximately 425 million active monthly users. Like Steve Jobs did as CEO of Apple, Zuckerberg plans to take a salary of $1 per year starting in 2013. 85% of Facebook's revenues come from advertising. When Facebook IPOs, will you be buying shares in the company?

Facebook 28

Facebook Stats Mobile Advertising Hubspot 28

Hubspot

NOVEMBER 27, 2012

W ith users coming to companies' Facebook pages from all over the world, Facebook needed to do something to make marketing easier so community managers wouldn't have to either 1) keep up multiple brand pages, or 2) maintain one brand page with really untargeted content. 2) Mobile-Only Facebook Ads. 1) Global Brand Pages.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Content Standard

JUNE 23, 2016

Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. SecurityIntelligence.com launched in 2013, generating 250,000 page views via 900 pieces in the first year. Surgery became messy.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Single Grain

DECEMBER 24, 2019

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. But if I search for the same phrase on Amazon, I’m more likely in purchase mode.

Amazon 90

Amazon Cost Per Click Paid Search Agency Trends 90

Customer Experience Matrix

MAY 27, 2014

By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

ClickZ

DECEMBER 31, 2022

The COVID-19 pandemic has caused significant alterations in consumer purchasing behaviors, resulting in phenomenal growth of DTC companies. Bombas Bombas, established in 2013, has consistently demonstrated growth and prosperity. 30-second summary: In 2022, DTC sales in the US are expected to reach $152.2

Brand Identity 52

Brand Identity Branding Lead Ranking Ethics 52

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

seo.co

DECEMBER 18, 2020

But what about other companies that operate on a national scale? Greater unification with mobile. Local results on desktop are starting to shift to a layout friendlier for mobile devices. Users are starting to grow used to local results, and are using mobile devices (which almost always make queries local) more than ever before.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119