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16 Smart Resolutions for Better Marketing in 2013

Hubspot

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? What marketing resolutions do you want to make? Valuable content is the meat that attracts visitors and leads to your company.

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The Ultimate Guide to Attending INBOUND 2013

Hubspot

In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. We''ve written out six reasons your attendance at INBOUND will benefit the company, which you can find here. Go to the INBOUND registration page and select the conference ticket option. Aptly named, eh?).

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11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. These ad blockers have made online advertising less and less effective for marketers. This doesn't exactly bode well for companies reliant on telemarketing. We need a new way to reach our potential customers.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. Display ad viewability rates did not budge between 2013 and 2014. So what's the difference between the good and the bad? What Is Display Advertising?

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Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Click image to enlarge.).

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Content Marketing in 2014: Are You Prepared?

Hubspot

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. Of course the reasons for doing content marketing stretch a lot further than just acquiring links, but this is just one chart that highlights how popular content marketing is becoming. Scaling Content.

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Why Marketing Automation Fails: 3 Common Reasons

Hubspot

Note: One of the most common reasons marketing automation fails is a company isn''t actually solving for their entire funnel -- in other words, they''re not using top-of-the-funnel channels to drive traffic to their website they can convert into leads. It’s not that a sales-focused marketing message is bad, per se.