The Customer

AUGUST 30, 2019

In the US, however, the 2003 CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act bans misleading subject lines and requires that brands provide an opt-out message in their emails, but that’s it. All of this arguably unwanted correspondence is actually part of what’s called “relationship marketing.”

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

chiefmartech

JANUARY 3, 2017

What better way to launch into 2017 than revisiting our good friend Mayur Gupta , truly one of the icons of the marketing technology world. One is the growth of the marketing technology landscape , as it’s blossomed from 2011 , 2012 , 2014 , 2015 , and 2016 (and, yes, 2017 is on the way). Congratulations!).

Work Management 81

Work Management Marketing Management Digital Transformation Lead Ranking 81

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Examples: Amazon, Apple, Nike.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Metadata

MARCH 18, 2021

Amazon buy them for $40 million, you make $3 million. Marketing spends a lot of money to build a website. Ilya Volodarsky: It’s cool, because Guillaume, he’s just such an amazing like multiplicative force in marketing technology. There’s very clear categories of marketing technology, right?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

chiefmartech

JANUARY 21, 2019

Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the best of both: open platforms that serve as stable foundations, augmented by large ecosystems of specialized third-party apps that are more deeply integrated. Zen and the Art of Martech Landscape Maintenance. Get acquired. Raise more money.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Single Grain

SEPTEMBER 3, 2019

Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Content marketing gets 3X more leads than paid search advertising.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Hubspot

FEBRUARY 19, 2015

For the B2C Marketers: Red Bull. For the B2B Marketers: Intel. If you’re a CMO of a B2B brand, you’re probably sitting back trying to wrap your head around the idea of “business as publisher.” The brands writing the future of marketing are retooling yesterday’s press release to look like today’s magazine article.

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28