Single Grain

DECEMBER 29, 2020

As a marketing (and SEO, specifically) expert, he helps companies like Amazon and NBC grow their revenue. His marketing agency has worked with major businesses like Amazon, Nordstrom and Uber. He famously bought Single Grain, which was failing and no one was expecting a resurrection, back in 2013 for two bucks (yes, $2!).

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

The Customer

AUGUST 30, 2019

Take, for example, Drip, a customer relationship management (CRM) software company founded in 2013 in the Twin Cities and acquired by Leadpages in 2015. THE [AMAZON PRIME] STANDARD BLEEDS OVER INTO ALL OF OUR EXPECTATIONS OF WHAT WE THINK BRANDS SHOULD BE DOING FOR US.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

chiefmartech

JANUARY 3, 2017

I published my first Q&A with him in January 2013 as he took on the role of global head of marketing technology at Kimberly-Clark — essentially one of the world’s first chief marketing technologists. Every brand and CMO now acknowledges that marketing and technology are intertwined. Technology is the interface of marketing.

Work Management 81

Work Management Marketing Management Digital Transformation Lead Ranking 81

Hubspot

JUNE 19, 2014

Examples: Amazon, Apple, Nike. A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. CMO: Chief Marketing Officer. Learn more about what it takes to be a CMO here. B2B: Business-to-Business. Companies that sell to other businesses.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Metadata

MARCH 18, 2021

Amazon buy them for $40 million, you make $3 million. People didn’t have that in 2013. We hired a CMO and he said, “How about we drop that buyer enablement s**t?” How do you make? Oh, Geo City sold to Yahoo. I was an early investor you know, and it wasn’t it was much bigger amounts.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

chiefmartech

JANUARY 21, 2019

Nearly half of the previous martech landscape was venture-funded, launching in the 2013-2017 martech funding heyday. Technology and management consulting firms increasingly vie for the CMO’s ear. There was even a rumor last week that Amazon may launch a low-code/no-code product to make AWS accessible to business users.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Single Grain

SEPTEMBER 3, 2019

A couple years ago at the AdAge CMO Strategy Summit, the SVP of GoPro said, “ We’re not just a camera company anymore. test – iPhones, iPads, an Amazon Echo, glowsticks – you name it. Every single client that we have – like Uber, Amazon and Salesforce – came from our content marketing. Get A Free Consultation.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Hubspot

FEBRUARY 19, 2015

If you’re a CMO of a B2B brand, you’re probably sitting back trying to wrap your head around the idea of “business as publisher.” Co-founder, Preston Rutherford (incredibly, his real name), told BuzzFeed “that in the first seven months of 2013, the company more than doubled its 2012 revenues (an increase of 220%).

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28