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B2B Marketing Traction

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B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. More people are browsing your website on their mobile device. use real time data to target content; 2.) provide a custom solution for mobile users.

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B2B Marketers: Why a Penguin is Still Ruining Your Website

B2B Marketing Traction

How could something as innocent-looking as a penguin almost ruin your website? Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It The effect of Penguin is plain and simple.

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More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. Search Engine Optimization marketing SEO social media website' Google Penguin 1.0 In May 2013, Google Penguin 2.0

Tactics 100
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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Google+ gained critical mass in 2012, and now has over 540 million users (as Kim Garst wrote in the Huffington Post , “Google+ FINALLY Hits the Tipping Point.”) Contact me via our website contact form or call me at 818-347-4248.

Planning 100
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Are QR Codes Redonkulous for B2B Marketing?

B2B Marketing Traction

You’re walking along, window shopping, and, although the store is closed, perhaps you can scan its QR code and look at their website, perhaps get a price for something you see in the window. An article in Businessweek in June 2012, QR Code Fatigue , mentions that in 2011 only 5% of Americans scanned a QR code in 2011.

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Why Your B2B Marketing Needs a Hub and Spoke System

B2B Marketing Traction

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. ” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. 88% of U.S.

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. I think that is why the survey shows social media is a small fraction of traffic to websites.