Content Standard

SEPTEMBER 10, 2016

Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives. The tech, trends, and behaviors surrounding social media are constantly evolving, leaving marketers to play catch-up. percent in 2016.”

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Navigate the Channel

DECEMBER 21, 2017

In the B2B marketing space, LinkedIn is the most effective social media platform. While it’s true 94% of B2B marketers use LinkedIn, more than 66% regard the platform as the most effective social media tool in the B2B marketing space. Instagram has the highest social media interaction rate.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Hubspot

DECEMBER 14, 2012

Nor is it dying in the wake of social media's rise in popularity. According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon ) Tweet This Stat. in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram history statistics. bw_banner_cta].

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Convince & Convert

MAY 23, 2017

They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. Is Dark Social Messing with Your Metrics?

Branding 129

Branding Brand Identity Marketing Analytics Tools Traffic 129

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Which emerging trends do we need to keep an eye on?

PR 100

PR Stats Social Media Twitter 100

Online Marketing Institute

DECEMBER 6, 2011

Content Marketing Stats. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for marketers in 2012. Content Marketing World. SocialTract.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Hubspot

FEBRUARY 27, 2012

HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. This is the fourth consecutive year HubSpot has conducted this study, so the latest report includes not only current data, but also trends from 2009 to 2012.

Cost per Lead 28

Cost per Lead Inbound Marketing Allocation Stats 28

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest usership remains strong as its audiences frequently turn to the platform for social activities that require more attention and focus, such as learning things through how-to posts or planning out boards for visual inspiration.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. This, of course, is not just limited to social media but has implications for marketers across the board.

Personalization 136

Personalization Social Media Skype Blogger 136

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • But what do these trends mean for today’s businesses? Savvy marketers will continue to stay on top of mobile marketing trends and deliver informative, usable content that their customers want—no matter where they are.

Positioning 100

Positioning Business Mobile Marketing Stats 100

LEADership

NOVEMBER 1, 2013

These numbers prove that content marketing is king; here are some more stats, which were reported by the Content Marketing Institute: The Key To Creating Successful Content Marketing. Social media – 87%. According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013.

Trends 40

Trends Planning Content Marketing Case Studies 40

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Should you include Pinterest in your mix?

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

DECEMBER 11, 2013

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. Marketers, take note: With more data from Facebook comes the ability to dig deep into the trends and behaviors of Facebook users. Marketers can’t afford, anymore, to leave visuals out of social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MAY 2, 2012

This week, a new free social media tool called Klouchebag hit the web. But it got me thinking: social media can be chock full of valuable content, but it's often buried among the mundane and useless social media updates, or hidden behind poorly constructed social media profiles.

Social Media 28

Social Media Media Ideal Customer Profiles CAN-SPAM 28

Hubspot

OCTOBER 19, 2012

social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. and drudged up some of the most common social media myths out there. Or Pinterest?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

KoMarketing Associates

DECEMBER 30, 2019

While experienced digital marketers saw this trend coming in the past few years, it was a reminder to evaluate current/future SEO and Paid strategies and how these complement each other. It includes a couple of stats and visuals about how site speed negatively impacts site conversions that are great for client presentations, too.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Hubspot

MAY 29, 2014

Every year, Mary Meeker releases her annual Internet Trends Report. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 3) Media engagement for Olympic viewers with four screens was 2X those with TV only. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 10 Tweetable Takeaways.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

MAY 19, 2020

Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. Yes, social media landscapes change dramatically every day. However, as a marketer, it's important to identify myth from reality in order to create an effective social media strategy.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

Hubspot

NOVEMBER 11, 2011

Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Social Media.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Adobe Experience Cloud Blog

JANUARY 22, 2013

by Jason Miller As a modern marketer it is vital to stay on top of current trends and brush up on forgotten or underutilized skills. If 2012 was the year that marketers discovered the power of content marketing , 2013 is the year in which marketers must learn how to create content that stands out.

Paid Search Agency 48

Paid Search Agency Trigger Marketing B2B Marketing Stats 48

Marketing Insider Group

FEBRUARY 17, 2021

Google, Facebook, and other social media platforms only exist because they convinced brands to spend money on “highly targeted” ads based on our behavior, demographics, or interests. Going back further, that’s the norm since shortly after ads emerged when eBay ended their paid search spending in 2012.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Hubspot

OCTOBER 16, 2013

The answer is layered, but key to it was how deeply the company built social sharing into to the product. Social media wasn''t an afterthought with Pinterest -- it was a central artery of the way the site operated. It focused on an emerging trend that could affect the economy, jobs, and entire industry. 4) FireRock.

Branding 28

Branding Brand Identity Top of Funnel Practices 28

Hubspot

MARCH 27, 2014

Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. months [Tweet This Stat]. A positive trend, no doubt. Companies invested $500B in digital marketing just last year, according to Gartner [Tweet This Stat]. This is what led him to the Theory of Evolution.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. 2012 Edelman Trust Barometer: Global Deck.

Social Media 116

Social Media Media Paid Search Agency Work Management 116

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. by Creative Ramblings.

Twitter 100

Twitter Tips Tools Tactics 100

Hubspot

FEBRUARY 20, 2015

Mintel International, a market research company, estimates the market for gluten-free foods grew 63% from 2012 to 2014, and it projects the industry will close more than $15 billion in annual sales in 2016. She is probably a health-conscious college graduate who''s social online, shops at Whole Foods, and exercises regularly.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Webbiquity

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Stats.

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Single Grain

OCTOBER 30, 2020

You can’t just throw a few stats together, add some images and expect the backlinks to magically appear. Infographics receive 3x more shares than any other type of content on social media. 7 Ways Influencer + Social Marketing Can Help During COVID-19 [Infographic]. “They are too expensive, and we just don’t see the ROI.”.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Webbiquity

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Social Media Marketing Guides and Tips.

Social Media 100

Social Media Paid Content Resources Tips 100

Hubspot

MARCH 27, 2013

Luckily, we're also living in the age of social media, big data, and. The growth of social media has led to an explosion in how much personal data there is about people on the web. It allows you to spot real-time trends in your market so you can start producing content and engaging with influencers around those trends.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28