Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

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Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. The study draws on 373 B2B marketers to discuss the practice of lead generation , marketing automation, ROI, and how they are all interrelated. So where do marketers stand?

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KoMarketing Associates

APRIL 11, 2013

The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The Definitive Guide to Marketing Automation. View the full report. View the full report.

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Adobe Experience Cloud Blog

JUNE 1, 2015

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies.

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Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Author: Steven Simoni Here’s something that not enough nonprofits are saying to their boards and CEOs: “We need a more sophisticated marketing automation strategy.”. With that in mind, here are three reasons nonprofits should develop and refine their marketing automation strategy: 1. Knowledge is power.

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Adobe Experience Cloud Blog

MAY 11, 2012

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. We have a stellar lineup of keynotes including LeadMD CEO & Chief Marketing Evangelist, Justin Gray. In your opinion, what are 3 critical components needed to maximize marketing automation return on investment ?

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Adobe Experience Cloud Blog

DECEMBER 13, 2011

Would your accountants ever guess their marketers would know this ? The economic outlook for 2012 is more positive than 2011, so start ramping now to meet the increased demand. Crush your 2012 goals. Have 4 great quarters in 2012, not just 3. It’s the economy! Share your comments below.

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Adobe Experience Cloud Blog

APRIL 7, 2015

Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. As a result, marketers need to start exercising control at the very beginning of the buyer’s journey by targeting ads specifically to audiences they deem most relevant. And display ads typically deliver even lower rates all together.

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Adobe Experience Cloud Blog

FEBRUARY 1, 2012

by Phil Fernandez Everyone here at Marketo was pretty pumped when we announced our record-breaking results for 2011. We recently analyzed Marketo’s customers’ year-over-year gains in creating sales leads and efficiencies through marketing automation. So, what are you waiting for?

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Adobe Experience Cloud Blog

MAY 8, 2012

by Jason Miller The Marketo 2012 Global User Summit is right around the corner and we have a stellar lineup of keynotes including Debbie Qaqish, Chief Revenue Officer at the Pedowitz Group. For a quick peak at the RM6 Assessment (built in Marketo), here is the URL – [link].

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ViewPoint

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments.

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Adobe Experience Cloud Blog

DECEMBER 21, 2011

Believe me, with 20 years of marketing and seven years of marketing automation under my belt, I speak from experience. Give these tips a try in 2012 and chances are you will end up having much more meaningful conversations with your executive team regarding your leads. Opportunity Knocks!

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Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

I bumped into Ann the night before this interview at the Rick Springfield concert last Wednesday night during Content Marketing World, and she was kind enough to chat with me about content marketing , how she spends her time socially, and Rick Springfield. Marketo: That rolls right into my next question. Marketo: Really?

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Adobe Experience Cloud Blog

JULY 15, 2011

10 Strategies for Content Marketing, Events, and Marketing Automation Success. Mobile Marketing: Stay Engaged Wherever You Are. Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now. Holy cow: Gary V., Wednesday, August 31, 3:30 p.m.

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The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

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Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

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Adobe Experience Cloud Blog

DECEMBER 3, 2012

I recently caught up with David to get his thoughts on the evolution of the Marketing Cloud and the importance of quality first in regards to generating sales leads. Marketo: Many CRM systems have a module for marketing, but how is marketing automation different and how can it make CRM solutions even better?

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Adobe Experience Cloud Blog

DECEMBER 27, 2012

by Jason Miller 2012 has been a fantastic year for marketers. Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. How do you Explain Marketing to a Six Year Old?

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Adobe Experience Cloud Blog

SEPTEMBER 10, 2012

Copyblogger’s Brian Clark said it best, “Creating content for content’s sake doesn’t get you anywhere, thats where the marketing comes in.” Repurpose and adapt your content to support every element of your marketing mix. Were you at Content Marketing World? The goal of your content is to attract people over time.

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Adobe Experience Cloud Blog

JANUARY 10, 2012

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one.

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Adobe Experience Cloud Blog

JANUARY 20, 2014

That’s why businesses generating the most value from email marketing are the ones that continually test all aspects of their campaigns – from subject lines and format to messaging and calls-to-action – to find what works and what doesn’t. Therefore, these leads are the ones marketers most need to track. Email Marketing'

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Adobe Experience Cloud Blog

FEBRUARY 22, 2012

Put another way, to extract maximum value from inbound marketing, companies need to combine it with lead nurturing, lead scoring, and other components of marketing automation. We call this the Inbound Marketing Multiplier. How does marketing automation fit in? . Prove – and improve – marketing ROI.

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Adobe Experience Cloud Blog

MARCH 27, 2012

by Liz Smyth Fast forward to 2012, and the global economy is not faring much better. But while the economy has been standing still, there has been a surge in marketing creativity. How is the current economic climate affecting your B2B marketing efforts? Is marketing automation part of your strategy?

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Adobe Experience Cloud Blog

MAY 15, 2012

by Jason Miller We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and marketing. One of which is Andy MacMillan, Salesforce Data.com’s Senior Vice President of Products and Marketing. So how big is big data?

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