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Dreamforce 2012 is Coming – Are you ready?

Adobe Experience Cloud Blog

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

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Marketo Files for IPO: Will High Growth Outweigh High Losses?

Customer Experience Matrix

The S-1 registration statement gives considerable new information about Marketo’s business. Revenue for 2012 is reported at $58.4 million in 2012, or 59% of revenue. The S-1 also reports the company had 339 employees as of December 2012. More significant, the company continues to have huge losses – it lost $34.4

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

nurture campaigns), and share leads with a CRM system like Salesforce.com. Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords.

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Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

When Highspot was founded in 2012, it focused on better content discovery for sales people. The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. But the firm soon learned that this wasn’t enough.

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New developments in B2B marketing list acquisition

Biznology

Then, Leadspace scours the Internet, social networks and scores of contact databases for look-alikes and immediately delivers prospect names, fresh contact information and additional data about their professional activities. In the first half of 2012, the prospecting sources produced zero in closed sales.

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Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions

Customer Experience Matrix

As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. Woopra was founded six years ago and relaunched in 2012. Users can also design their own custom reports.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012. 2012 Actions: Understand Buyers, Tighten Targeting & Measure Correctly.