2012 Information Marketing Automation Services Salesforce.com 
Customer Experience Matrix
JANUARY 22, 2014
I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. nurture campaigns), and share leads with a CRM system like Salesforce.com. Here are highlights of several vendors I’ve looked at recently.
Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.
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Customer Experience Matrix
APRIL 2, 2013
The S-1 registration statement gives considerable new information about Marketo’s business. Revenue for 2012 is reported at $58.4 million in 2012, or 59% of revenue. Another way to look at it is this: Marketo would earn just 6% profit even if its sales and marketing costs were zero. A loss that big is pretty scary.
ViewPoint
MAY 30, 2012
Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. Look for Greater Process Integration and Alignment in 2012.
Biznology
JANUARY 23, 2013
plus numerous databases and online data enhancement services to choose from. Many companies today use their marketing automation or CRM systems as their marketing databases, and populate them from a variety of internal and external sources. In June 2012, they began experimenting with Leadspace.
Customer Experience Matrix
SEPTEMBER 21, 2012
I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. My own experience was mostly talking to marketing technology vendors in the exhibit hall, private meetings, and maybe a party or two.
Webbiquity
SEPTEMBER 10, 2012
Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.
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