NuSpark Consulting

APRIL 26, 2012

If you’re a sales executive, call Frank, and he’ll bring me in. We’ve aligned; now it’s your turn, but only if you crave more quality leads, more sales opportunities, and shortened sales cycles. Related Posts: Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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The Effective Marketer

MARCH 22, 2012

The State of Demand Generation 2012. According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs. Inbound marketer. The Customer Buying Cycle Framework. Understanding the buying cycle and the key needs buyers have at each point can help marketers and sales reps.

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Hubspot

MARCH 19, 2012

When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. But that doesn't mean there's no place for PPC in an inbound marketing strategy. And what marketer isn't?

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Hubspot

MARCH 27, 2014

In a time where buyers are already 60% through the buying cycle before they engage with a vendor, CMOs need to attract buyers early in the sales cycle, nurture them until ready to purchase, and help turn them into loyal customers. “For CMOs, the pressure is on, says Greg Alexander, CEO, Sales benchmark Index (SBI).

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Hubspot

MAY 26, 2014

This "hose-in-a-forest" situation happens all the time in marketing. Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Maybe there''s a kink in the hose.

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Hubspot

FEBRUARY 7, 2012

For example, HubSpot sells inbound marketing software , so our offers focus on helping prospects with their marketing challenges. As they move further through the sales cycle, you could then offer them a coupon that discounts your services for that (apparently) not-so-minor drain problem they're having.

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Hubspot

APRIL 4, 2012

If you have a high-cost product or a long sales cycle, you may not get a transaction from your welcome email. But if you have a shorter sales cycle, consider including a 'Shop Now' button. HubSpot, for example, does this with our free Inbound Marketing Assessments. 3) Offer an assessment or consultation.

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Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

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Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

MARCH 21, 2012

If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content. It sounds sacrilegious, but there are inbound marketers out there that would rather kick a puppy than create a piece of content. Blog Bundle. Data Compilation. Presentation Slides.

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Hubspot

MARCH 21, 2013

In 2012, one industry raked in $13 million in revenue. This could be applicable for businesses with both short and long sales cycles, B2B or B2C, with product or service offerings. Works pretty similar to inbound marketing ;-). Excuse me, I had a frog in my throat, what I meant to say was $13 billion. $13

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Hubspot

AUGUST 21, 2023

Go-To-Market Plan Methodologies I've seen two major methods for developing a go-to-market strategy: the funnel and the flywheel. This works best for simple products with a low-cost point and high volume of sales. While you won’t need a sales team, you will need a marketing team to drive traffic and conversions to your site.

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Webbiquity

JANUARY 9, 2013

Yet just 30 months later, IDG reported that the shift was official, and digital would account for more than 50% of marketing spending in 2012. He then lays out a 5-step formula for “arbitrage marketing” to help identify and implement such tactics. 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection.

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Hubspot

MAY 9, 2012

We talk a lot about how critical landing pages are to the effectiveness of your inbound marketing. If you're making any of these common mistakes when creating your calls-to-action, get in touch with your designer ASAP (or just break into your inbound marketing software ) and fix these conversion-killing faux pas.

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Hubspot

DECEMBER 4, 2012

Today, I think it's fair to say that not just some, but most marketers are on board with this whole "content-is-important-for-marketing" thing. Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012.

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Hubspot

JULY 19, 2013

How to Map Lead Nurturing Content to Each Stage in the Sales Cycle. These questions are great fodder for Q&A type posts, and as a result, they can become great resources for your sales and services teams as well. Answers to Your Top 7 Questions From the Science of Inbound Marketing. 2) The Listicle.

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