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How Younger Generations are Disrupting B2B Buying

Zoominfo

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

In fact, Bain & Company has found companies that focus on delivering a great customer experience see revenue growth orders of magnitude higher than their industry peers who fail to do so. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

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How will the Economy Affect the Buyer’s Decision Process in 2012?

The ROI Guy

Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. However, continued economic uncertainty will make this desire hard to fulfill.

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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2%

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Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!

The ROI Guy

In 2012, initial rosy predictions of 3.7% According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% However, as has been proven over the past two years, this forecast may be dramatically optimistic. Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2%

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Happy New Year! Maybe not for IT Sales & Marketing

The ROI Guy

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% growth forecasts. growth forecasts. predictions.

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How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% Sometimes you don’t want to be right, and this is one of those times. in IT spend for the year.

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